Email Marketing - Subject Lines that Sell

The 9 Best Email Subject Line Styles to Increase Your Open Rates

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After all, no one likes being told what to do. They know having an email inviting you NOT to open is too good to ignore.

Perfect copywriting for the best email subject lines

To build curiosity into your subject lines, ask readers an intriguing question like Curioos:. In , Jonah Berger, a professor at the Wharton School of the University of Pennsylvania, carried out a research study analyzing why certain articles go viral.

In his book, Contagious , he writes,. While the above is applicable to writing headlines, the same principle can be applied to writing subject lines. Everlane always email their subscribers actionable content that they can apply immediately after reading. Beardbrand varies their emails by offering content that solves common challenges for their audience.

Rather than ONLY send promotional campaigns, vary the content of your emails with helpful resources, videos and other content. Your audience will thank you for it, and when varied with promotional emails , it will make a noticeable difference to your bottom line. Check out this recent email I got from ban. Simply put, social proof describes our tendency to look to and accept the actions of others as a way to behave.

So, if you have a product you want to sell more of, why not tell your audience how popular it is?

Social proof subject lines are only as powerful as the testimonials that go with them. So, remember to back up everything you claim in the subject line—and in the body of your email. But for them to act NOW, they need to feel a sense of urgency. Reciprocity is a powerful principle of persuasion because it works with the foot in the door technique: Like many subscription box services, Dollar Shave Club offers new members their first box free for this very reason. Dollar Shave Club is able to offer so much value up front because they know their customers will reciprocate down the line and become lifelong customers.

AYR recently sent an email that was nothing but emojis:.

Notice the inclusion of scarcity, too. But occasionally, like in the recent email I got, they focus on one word.

The 63 Best Fall Email Subject Lines (Backed by Research)

We like people who are similar to us. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or lifestyle. But what might surprise you is you can use this principle in your subject lines to trigger liking and build commonality—fast.

One example of a brand doing this is Kate Spade. Using the above persuasion triggers will help. But ultimately, you need to develop your own style. Yes, it takes time. But if you work at it, you will get better. Which persuasion trigger will you use in your next marketing campaign? Leave a comment below. Sam is the Content Marketing Manager at Sleeknote. His specialties include copywriting, direct response marketing and SEO. Your email address will not be published.

Want to learn how to write subject lines that get more clicks? Then this article is for YOU. Meaning higher open rates and more sales for your online store. Get access to our best e-commerce marketing resources including: What do they all have in common? Below are 11 of my favorite.

13 Insanely Clickable Email Subject Line Examples

Click a link to jump to one of interest 9 is my favorite. In it, Carnegie shared one of his simplest, yet most important findings after years of researching human behavior: Personalization Subject Lines Chubbies: In truth, many of our purchasing decisions are influenced by our fear of missing out. Scarcity can boost open rates and sales massively. Use this email subject line to speak directly to your audience and show them exactly how your product will benefit them.

But you still want to do everything in your power to ensure your transactional emails are opened. After all, they often contain super important information. The above email subject line examples and formulas will no doubt help you to improve your open rates.

557 Email Subject Line Hacks to Get You Noticed in the Inbox

With smaller screens, you need to ensure your subject line fits within the allocated space. To ensure your subject line appears correctly in every browser and device, try to keep it to between characters. Where applicable, try to weave these words into some of your subject line formulas to inspire action from your subscribers. We all know the story of the boy who cried wolf and because not every email you send will need immediate action from the reader, it can be best to use this tip sparingly.

This means that when you do include time sensitive words in your subject line, your readers know they MUST act. In this post, I revealed to you why email subject lines matter, what makes a good email subject line, and even gave you all of the best email subject line templates. So just scroll up, pick your favorite subject line formula, and start taking action.

The 5 top-performing general fall email subject lines

Try Sumo For Free. Or Sign up with Google. About Showcase What is Sumo? Sumo Tools Help Partners Careers. The Best Email Subject Lines:

• Das Judas Epitaph (German Edition)
• The Translucence of Flesh
• To the Serpent...
• What Will Happen in the Coming Days
• Le Puits du Fou (FICTION) (French Edition)
• Driftwood and Amethyst