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This transformation has included an ambitious acquisition program: Arkema is aiming to become one of the global leaders in chemical specialties and advanced materials.
To achieve these financial targets for , Arkema will rely on three new investments in Asia announced in , its innovation efforts to serve major societal challenges and a targeted acquisitions strategy. Arkema aims in particular to invest significantly in adhesives market and advanced materials segment Technical Polymers and Performance Additives that offers broad development and innovation opportunities in material lightweighting, bio-based polymers and design of consumer goods. Are you searching for technical information?
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These three strategic priorities are based on four fundamental pillars in the Group's management: Business excellence; Operational excellence in industrial processes; CSR policy for responsible growth; Digital transformation of the Group. The word of the CEO.
Communicating core values often internally ensures that everyone is singing from the same hymn sheet and that there is a collective underlying message in every interaction. A global specialty chemicals player , Arkema benefits from strong competitive advantages. What marketing programs should be employed to attract, engage, and ultimately convert leads to deliver to the sales team? Are there opportunities in your market to offer new products, features, or services? By browsing this website, you accept the use of cookies, which helps us provide you with services and offers matching your centers of interest and compile visitor statistics. As you approach the content creation process, keep a couple of things in mind before you get started. To provide you with the best experience, please share your location.
Arkema Group at a glance. Expansion in high growth regions. Innovation at the heart of the change. Food industry and agrochemicals.
Air conditioning and refrigeration. Lightweight materials and design. Keenan works with companies of all sizes from 10 million in revenue upwards. With most new customers, Keenan works his way through his four pillars of sales: Is the sales strategy sound? Are you going after the right customers?
Are you penetrating the market in the right way? Are you leveraging the right tools to penetrate the market?
If the strategy looks sound, he moves on to whether your team is structured to execute effectively against that strategy. The pillar which Keenan says is most likely to be shaky is people.
10 Pillars of Sales Strategy - Kindle edition by Karthikeyan Palanisamy. Download it once and read it on your Kindle device, PC, phones or tablets. Use features. Oct 5, , pm MDT Updated Oct 2, , But the most critical factor is your sales strategy. The best product The pillar of selling value, not hardware.
Keenan worked with a company recently where one of the biggest problems was the sales manager. I need lots of data to see how they operate. But this was a no-brainer.