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Yet another Jyothika film is around the corner and once again, social media is full of the same questions that come up every time promos of her films release — is Jyothika a 'real' feminist to be selling these ideas to her audience?
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Isn't she someone who quit cinema when she got married? Don't the men in her family continue to make films with two heroines, women who are much younger than they are — aspects which she has been critical about in her speeches? The recently released promo for Kaatrin Mozhi , which is the Tamil remake of Vidya Balan's audaciously funny Tumhari Sulu , has Jyothika holding up the '10 commandments' for women.
Ranging from telling them it's fine to be fat, to stressing they can wear whatever clothes they desire, the poster has the actor staring ahead like a revolutionary. It was released to coincide with Independence Day. But is it in line with the hero-centric promos we've seen for unapologetic male star vehicles? Most teasers, first look posters, and even trailers of mainstream cinema hardly feature women. Why would they when they are superfluous in the actual film?
Moreover, mainstream films typically revolve around the hero fighting oppression, corruption and saving damsels in distress. If we're to apply the 'hypocrisy much? If actors were to only play roles that suit their real life ideologies, policies, and actions, there wouldn't be very many films revolving around the upright hero at all.
Why are we so willing to suspend disbelief and buy into the fantasies sold by a male star but so critical when a female actor does the same?
Jyothika was known mostly for playing "bubbly" roles when she was at the peak of her career. There were some exceptions like Mozhi and Khaaka Khaaka , but she sort of strengthened the template for the alarming "loosu ponnu" heroine who has become Tamil cinema's staple. The film was about a woman who decides to carve out her own career path, after losing her identity in the years she had given to home and family. Although some critics found the film to be melodramatic, it struck a chord with the female audiences and went on to do decent business. Jyothika followed this up with Magalir Mattum, in which she teamed up with Urvashi, Saranya Ponvannan, and Bhanupriya — the theme was once again the same.
Getting back the dreams women have lost for the sake of their families. While some slammed her for the "pop" feminism apparently, it's 'real' feminism only if you show suffering women in rural areas, not an urban woman riding a bullet , droves of women went to watch the film in theatres, wildly cheering for the star's appearance on screen. Needless to say, such responses are usually reserved for male actors.
Jyothika's fanbase is no longer the young men of Tamil Nadu who loved her in the "bubbly" girl roles. It's the older women, the middle-class women in their late 20s and upwards, who find cathartic relief when their stories are represented on screen and their thoughts are amplified through a star.
Jyothika has said as much in her speeches, thanking the women audience for their support. Unlike Trisha, Nayanthara and Anushka Shetty, who are also doing films with solo leads, Jyothika is married to a top male actor in the industry and she has two children. This automatically limits the roles that come her way.
Even the glamorous Samantha had talked about how offers dried up the second it was announced that she was marrying Naga Chaitanya, who comes from a powerful film family. Women are hesitant to play mother roles because it signifies that they look "old". Don't spend on protein powder — consume healthy salmon g contains almost 50g of protein.
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