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It comes from the ground and this comes from a lab, but so what? Myriam Gumuchian of New York-based Gumuchian , a company with a strong following of female jewelry self-purchasers, concurs that customers are looking for more discreet, smaller pieces, and less bling. Long necklaces, earrings, and rings are the top-selling categories.
Layerable and stackable are the key words. I was just talking to a client yesterday, who said she hardly ever wears her dressy pieces anymore—maybe a couple of times a year. The rest of the time she needs jewelry that she can wear with Lululemon exercise clothes.
Workout gear isn't just for the gym anymore, and women want jewelry they can wear with it, says Colleen Rafferty. And they may spend the same, just on multiple fashion pieces rather than one standout pricey piece.
She and Christensen have added lines like Somers and, recently, India Hicks, whose silver alphabet pendants have the right mix of fine and casual. Skills to achieve better sales with your client, your boss, your employees and your personal relationships.
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Despite decades of feminist discourse, princess idolization has not changed substantially since the days of Grace Kelly. Ulman believes the proliferation of celebrity magazines and websites like TMZ. I'm a print subscriber, link to my account Subscribe to comment Why do I need to subscribe? This mindset extends to all categories, says Ulman. Keys to the World.
Ecommerce continues to grow. Obviously, many women buy more and more online, myself included. Time is precious and the world of style and pricing is truly flat online.
Returns can all be handled at UPS or the U. Post Office once you feel comfortable trusting that your credit card will be quickly credited back.
And there are no ugly neon lights in your home. Her research helps clients make smarter, more profitable marketing decisions.
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In Hustle, authors Bonnie Ulman and Sal Kibler examine the new and long-term spending culture of the post-recession era, from the rush to get the biggest. Hustle: Marketing to Women in the Post-Recession World by Bonnie Ulman and Sal Kibler () [Bonnie Ulman and Sal Kibler] on www.farmersmarketmusic.com *FREE* .