Money in Motion : A Back to Basics Approach to Build Your Business

Contents:

  • Target Market
  • Ten top tips to improve your financial management
  • Search form
  • Marketing Strategy
  • The Four Main Things that Investors Look for in a Startup

    • This could mean that rather than sell a 10 hour package of time you sell in 20 or 50 hour sizes. Think about this as selling a bigger box of your product or service. Strategically consider giving pricing or other incentives to make the purchase and use of your product or service in larger unit sizes compelling.

    Target Market

    Strategically map out systems to help your customer consume your product or service faster so that they get more value and hence repurchase more frequently. Look for ways to educate them on the ideal use of your product or service. Make buying from your easy and simple. Reduce barriers to entry.

    Ten top tips to improve your financial management

    Reduce frustrations or hurdles to re-purchase. Shift a cost from a fixed to a variable expense to give yourself greater flexibility. This is a way to protect your cash flow.

    Search form

    A Back to Basics Approach to Build Your Business Doug E. Lachance. Money in Malian A Back to Basics Approach to Build Your Business Doug E. Lachance. While that return could simply be greater cash flow, good marketing plans Here are some of the basic steps involved in creating our marketing plan: . to make time for learning, this means it's time to take action and ensure each team Ultimately, this will help your business grow as your employees learn.

    It is extremely important for unproven tactics and strategies. For example, pay per sale versus a guaranteed amount for an outside sales person.

    Marketing Strategy

    Feed your winning sales people more leads even if that means you starve your lower performing sales people of leads. Eliminate tasks and activities that don't add value to the company or customer. Plus, you won't have the install base to update that tool, for example with later software releases, at a cost anywhere as close to a third party company who can amortize these ongoing waves of new versions over a much larger user base. Take Dominos; theoretically they're in the pizza business, but really they're a delivery business. Unless you are in the business of designing exactly those types of tools you'll almost always find your estimates of the cost to build from scratch are hundreds of percent too low. Focus on what customers get instead of on what you provide. Be transparent about this and let it be a spark to help Fred learn how to increase his own dollar value per company lead given to him.

    Shift a cost from a variable to a fixed where the value is proven. Make this shift only when you can negotiate a substantial price savings by doing so. Consistently look for ways to lower your fixed overhead. Scrutinize your base expenses to eliminate non-strategic expenses that just don't add value to the company or to the customer.

    Stabilize your production systems so that you can reduce need to stock as much inventory and raw materials which are a drag on your cash flow and on your gross profit margins. Consider buying "off-the-shelf" versus designing or developing a tool e.

    • .
    • Dennis Alexanders Favorite Piano Solos, Book 1 (Favorite Solos).
    • Die Kraft des Wassers - nutzen Sie diese Kraft und heilen Sie sich selbst (German Edition);
    • !

    Unless you are in the business of designing exactly those types of tools you'll almost always find your estimates of the cost to build from scratch are hundreds of percent too low. Plus, you won't have the install base to update that tool, for example with later software releases, at a cost anywhere as close to a third party company who can amortize these ongoing waves of new versions over a much larger user base.

    Take the time to plan out your negotiation strategically. Create competition for your dollars. Create a list of concessions you want, with extras for you to trade off. Research the market to better understand the best deal you can expect.

    • ?
    • 1 Tag in Berlin: Martinas Kurztrip in Deutschlands Hauptstadt (German Edition).
    • The Four Main Things that Investors Look for in a Startup.

    Even hire an experienced negotiator to help you make the purchase on the best price and terms you can. If the asset you're buying for your business is large enough, the ROI on your negotiation work can be immense. Specifically -- negotiate and get competitive pricing on your merchant accounts. This one tactic will likely yield an extra. Mostly by early stage investors talking about getting smaller exits. They might want you to start lean. But almost all VCs care about investing in big markets with ambitious teams. So NEVER talk about early exits, quick flips, tuck-in acquisitions, previous interest shown by acquirers, etc.

    And make sure you have some metrics or some way of demonstrating why you believe this is going to be a really big market. I acknowledge that some investors have as their strategy to make lots of small bets. We can have an intellectual debate about whether it is the right investment strategy or not to have a minimum threshold. But for the But to be clear: Focus on your target market.

    Who are your customers? Who will you target?

    Who makes the decisions? Determine how you can best reach potential customers. Your marketing plan must set you apart from your competition, and you can't stand out unless you know your competition.

    The Four Main Things that Investors Look for in a Startup

    It's hard to stand out from a crowd if you don't know where the crowd stands. Know your competitors by gathering information about their products, service, quality, pricing, and advertising campaigns. In marketing terms, what does your competition do that works well?

    What are their weaknesses?

    How can you create a marketing plan that highlights the advantages you offer to customers? How customers perceive your business makes a dramatic impact on sales. Your marketing program should consistently reinforce and extend your brand. Before you start to market your business, think about how you want your marketing to reflect on your business and your products and services.

    • Autobiography of a Corpse (New York Review Books Classics).
    • .
    • Family Nurse Practitioner Certification Intensive Review: Fast Facts and Practice Questions, Second Edition.
    • Consequences of Longterm Conflicts in Northeast India.
    • Molly The Meerkat - Molly Learns About Honesty.

    Marketing is the face of your to potential customers--make sure you put your best face forward. What problems do you solve? What benefits do you deliver? Customers don't think in terms of products--they think in terms of benefits and solutions. Your marketing plan should clearly identify benefits customers will receive.