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As a bonus, LinkedIn provides data on Company Pages—like demographic information about your followers and metrics on each update you post—that can help you better understand your customers. You can show potential clients that there is indeed a person behind the curtain and give them reasons to consider you an expert in the field.
Add any SlideShare presentations, videos, published content, and infographics that can showcase your work experience. No one wants to hear a sales pitch on LinkedIn. But members do want to make connections, which can eventually lead to sales. You might message a prospect, mentioning shared connections or interests, showing interest in their company and offering help.
Social selling leaders have 45 percent more sales opportunities per quarter. Maximizing your connections can save you time and connect you with the right prospects for your business. So how do you do it?
Editorial Reviews. Review. 50 Reviews available on the first edition page. From the Author It explains how to use LinkedIn to find customers, partners, investors , . about social selling; how to use LinkedIn to grow your business through the roof! you will know everything you need to know to make the most of LinkedIn, . Maximum Success with LinkedIn and millions of other books are available for See all 3 images Note: Available at a lower price from other sellers that may not offer free . Social Networking for Career Success: Using Online Tools to Create a social selling; how touse LinkedIn to grow your business through the roof!.
When you send the connection request, be sure to add a personalized note to increase your acceptances. Engage in groups on LinkedIn to share your expertise, boost your credibility and expand your network further. Pick groups focused around a niche topic that is related to your industry. Join two to three groups and regularly interact in each to establish yourself as an expert resource. Nurture your relationships by participating in discussions, answering questions, liking, and commenting on the content in your newsfeed. LinkedIn is an engagement-driven platform, the more you engage, the more you appear and the greater your reach becomes.
Someone you used to work with a decade ago endorsed you on LinkedIn for "business strategy. Endorsements and recommendations are the LinkedIn equivalent of testimonials. They are what your connections use to vouch for you and your skills — and they could help you win the business of a prospective client.
Recommendations are short, narrative descriptions of a person's performance and skills. To encourage recommendations from others, make the first move. Start by writing a recommendation for someone you respect. Don't rush through or give only general feedback. Instead, put some real thought into it, and people are sure to return the favor with recommendations that will add credibility to your profile. Endorsements are even easier to give. With one click you verify that a connection has a given skill or proficiency.
How to get more endorsements on LinkedIn? Is it valuable to access a database of million professionals, their contacts, companies, industries, employees, etc.?
The search features of LinkedIn are by far the most valuable for small business owners. The advanced search allows you to search by keywords, geography, company name, industry, relationship, language, company size and seniority. You know that you've seen the most success with clients in the computer software industry. Using the LinkedIn advanced search, you can create a search for any of your 2nd connections in the software industry in your metro area. A 1st connection is someone you are directly connected with on LinkedIn; a 2nd connection is someone with whom you have a mutual connection.
Suppose this results in a list of 25 connections. You then narrow the list to just manager and owner titles. The most basic thing you can do to leverage LinkedIn as a powerful marketing tool is to make sure your profile is complete and up to date. Very often, accomplished professionals and individuals miss out on providing the tiniest of details on LinkedIn. Sometimes, they even forget to update their information for years! Forgetting to do these basic tasks can create a negative impression on visitors who visit your profile and also give a hint of unprofessionalism.
For you to find success through LinkedIn, your profile must be completely updated and must contain every bit of information that may be important to anybody who stumbles upon your profile. This also goes for company pages on LinkedIn. Add your achievements, awards, milestones, previous work experience, accolades or even content created by you. You could be one of the most accomplished professionals on LinkedIn.
But unless you share useful, knowledgeable or inspirational information through your profile, you are unlikely to come across as an established individual. This in turn, will have an adverse effect on your business as well. For starters, share content and information that you are confident about and believe in.
If you speak another language at a high level and I mean like nearly native or bilingual and are pursuing employment opportunities that you will conduct primarily in that other language, then you can create a profile in another language to increase your visibility to potential employers. LinkedIn is an engagement-driven platform, the more you engage, the more you appear and the greater your reach becomes. But there is one shortcut to get there a bit faster—social media advertising. You can also use this moment to invite friends who are not on LinkedIn to join. Time is precious and no one wants to waste time reading a 10 paragraph message from a random person on LinkedIn.
If you stand for something, let your network know. Readers in your network should be inclined towards your LinkedIn profile because of your expertise in a certain field. All said and done, LinkedIn is a professional platform, and to be taken seriously you must act seriously. One of the elements involved in becoming successful or established on LinkedIn is your network and its size. Unless you have a large network of people who are genuinely interested in your activities, there is no point of sharing information. To truly leverage LinkedIn as a marketing tool, you must discover who your real audience base is.
Understand your target market in order to better cater to them through posts and content that you share on LinkedIn. For starters, you can observe similar professionals in the same industry as yours and see how they keep their readers satisfied and happy. However, this is not as easy a task! Good things take time and growing your LinkedIn network is no exception! It does take time to build credibility and establish yourself as a LinkedIn master; but when the time comes, this will serve as a huge asset in marketing your business.
Like we said, LinkedIn is a professional platform, and people who use LinkedIn also use it to gain knowledge, learn new things, and find solutions to problems. Over the past 5 years I have worked extensively on social media, and over the last year I have consulted with entrepreneurs, small business owners, mid and large sized companies directly to show them how to leverage LinkedIn to achieve their professional goals and help their business achieve maximum profitability.
As an ex professional football athlete, World Record Holder and two sport All-American, I know a thing or two about beating out the competition to achieve your goals. I use my same mentality in sports as I do with my experience on LinkedIn and social media. I demand success from myself and my clients, and I have created a system that sets you up for the highest level of success!
I have been responsible for saving thousands of dollars for companies on recruitment, generating countless leads, saving time and money on marketing dollars, all while helping clients build a powerful online brand to millions of potential customers. Thanks for the opportunity to share this program with you to help you focus on what you do best!
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Executive Coach at www. Les Martin, Social Media Consultant. Laura Carmichael, Charlotte NC. I understand the challenges and that's why more than Entrepreneurs and Businesses have used my system to Help With Their Business! Learn How to ensure you always have job opportunities during any economy!!!
Learn How to to create multiple groups with thousands of buyers and warm leads each. Learn What one action will Increase your 2nd and 3rd degree Connections by a minimum of 5 million in a matter of days! Leads, United Kingdom www. Applying The Advanced Applications!
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