Nuance
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They are very responsive We conducted a major international survey project in numerous languages. For each open-ended question, Nuance coded the responses i Working with Nuance on coding of open questions is really a pleasure! The entire team is really reliable and available to answer to our needs and r I was referred to Nuance by another partner of mine, and I have been more than thrilled with their work!
Their quality, turn-around times, and the I chose Nuance to carry out a major survey of the U. From the outset, the team was extremely helpf We've used Nuance's coding services for several of our projects. Nuance understands our vision and goals when it comes to delivering easy-to-unders A little over a year ago, we discovered Nuance and I'm so happy we did! Their in-language coding capabilities allowed us to shorten timelines and r We have been working with Nuance for the past two years for our coding and tabbing needs.
On every project, the Nuance team has delivered cross-ta Nuance began as the internal Coding Department of Decision Analyst over 30 years ago. The whole focus has always been on providing extremely high-quality coding services to support Decision Analyst's advanced, sophisticated marketing research projects worldwide. Over time, the Coding Department has evolved into Nuance, a stand-alone company, so that it can better serve the coding needs of other research companies and corporate clients.
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The inclusion of a few good, open-ended questions in surveys meant that questionnaires could be more concise. Very often a well-crafted, open-ended question could take the place of 10 to 20 closed-end questions. The open-ended question could reveal what we the survey creators did not know. The rise of open-ended questions injected a qualitative element into quantitative surveys and made surveys more effective in revealing the truth. In marketing research, verbatim coding is the assignment of numeric codes to various words, phrases, ideas, sounds, or pictures so that information and meaning can be extracted and analyzed quantitatively.
Coding verbatim comments "in language" saves money and time over translating text into English prior to coding. Nuance is grateful for the opportunity to help define and communicate the HALO brand. We provided the brand foundation and creative for marketing initiatives including: We also volunteered to create creative for the Defy the Odds and the Art Auction.
The talented internal team and strong brand continues to thrive and grow. Quoting founder Rebecca Welsh, "My heart signs a little song every time I visit our website. Thanks for capturing our precious little baby in the perfect perfect way. Opera is alive and well in KC.
The Lyric Opera of Kansas City creates top to bottom original sets and costumes that make the operatic experience completely immersive. Layered in this is a curated cast and outstanding performances from signers and symphonic musicians. Our challenge for the season was to make the opera more approachable. It has been said that opera in general has become somewhat elitist.
So we took a graphic approach that communicated very singular plot lines about each opera. A fresh voice gave each spot a unique quality that helped change the current perception. Visually, each opera had a hero image or composition that suggested a scene or concept relating to the story. Footbeat is a start up company that has designed a unique moc that enhances lower body circulation.
Our innovations in voice, natural language understanding, reasoning and systems integration come together to create more human technology. Learn more . Used by 2 out of 3 radiologists, Nuance technology eliminates the everyday obstacles, interruptions and delays that prevent you from doing your best work.
Which provides benefits to athletes as well as individuals with medical conditions. Increased lower body circulation reduces pain and swelling and allows your body to heal faster. Nuance helped Footbeat create the foundation of the brand and launch the product with a number of creative initiatives including: I had the opportunity to serve on the Public Awareness Committee for the Down Syndrome Guild to help share their mission: To provide support and resources to individuals with Down syndrome, their families and the professionals who serve them.
Most recently DSG was awarded a grant in the form of paid advertising. Nuance partnered with the DSG to create an awareness campaign.
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The objectives were to 1 raise awareness of DS 2 create stronger credibility with donors, employers, volunteers and advocates 3 encourage exponential change. Thereby, planting a seed for change. Like getting an employers to consider hiring an individual with special needs. Or suggesting that we are more alike than different. Or simply what to say when in the company of an person with DS. This has been and will continue to be a passion project.
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They are providing mothers and families with the opportunity to create their own futures through micro-loans. Nuance has been fortunate to work with water. In , the March of Dimes was losing relevance against an audience it seeked to embrace, mothers, while focusing on its mission on solve prematurity. I had the opportunity to rebrand and reposition the organization to this new audience.
Opera is alive and well in KC. Videos were created to tell the compelling stories of those families. Ask the Editors Word of the Year: Each year, Powell Gardens has a summer exhibit to entice new visitors to enjoy the great outdoors. References in classic literature? Which allowed us to create a campaign that got people thinking about the deadly consequences of second-hand smoke. Our company has taken several surveys of our membership on various topics.
In addition, spots were created to promote the March of Dimes largest fundraiser, the March for Babies. That's the target for expecting mothers to provide optimum health and developmental time to their babies. Formerly the Christian Foundation for Children and Aging, Unbound had a brand alignment problem and began to lose sponsors through their current channel. As a global not-for-profit working in 21 countries, Unbound provides sponsorship to families living in poverty.
We were challenged with rebranding the organization and telling the story of the life changing possibilities Unbound creates to a new, larger audience. The new brand represents self-sustaining opportunities for those families and creates strong relationships here at home.
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Research showed that current sponsors contribute based on their value system which lead to the insight that they get something equally as powerful out of their contribution. Recently in El Salvador and the Dominican Republic, I witnessed first-hand how these families were not only adopting the new brand, but how they were living it. Big tobacco settlements made it down to the local level.
Like Hall County, Nebraska. Which allowed us to create a campaign that got people thinking about the deadly consequences of second-hand smoke. Yet without proper care in the form of spaying and neutering, pet populations can run amuck. Which creates unwanted animals on the street and oftentimes in a shelter. Great Plains SPCA looked to solve both problems with a two-part campaign promoting vet services and adoption.
Creatively, the strategy was to demonstrate the need by putting the viewer in the shoes of the less fortunate. A new responsive website further expanded on each cause, defined goals and shared current funding achievements. The results were immediate. Marmot has long been known for exceptional quality among their loyal customer base. This insight lead to a singular messaging strategy focused on defining that bond.
Habitat for Humanity if one of KC's longest living humanitarian organizations. By creating first generation home owners, Habitat KC is providing pride, confidence and dignity to families in need of a home. What's more, these families are earning their homes with hours of sweat equity.
They're building more than homes, they're building communities and a stronger city. For a year end appeal, Habitat KC looked to increase their individual donor base and create awareness of the service they provide to the community. This campaign defined what homeis through social channels by featuring a few of the 27, vacant homes in KC and asked potential donors to help turn them into homes for families.
Truly, there is no place like home. Videos were created to tell the compelling stories of those families. Contrary to perception, life is not that different on the other side of the Paseo.