50 Marketing Ideas for the Clothing Boutique Business
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An industry like the online boutique is just one of such trades that have a still competition rate. Despite the fact that there several online retail clothing store in the United States, United Kingdom and in most parts of the world, the competition is not as stiffer as expected. It is fact that an online boutique in Las Vegas could attract the bulk of its customers from other parts of the United States or from Africa, especially if they are into international shipping of goods.
If you open an online retail clothing store, your market base will not be restricted to the location where you are operating from but the entire online community hence you will experience a fair share of competition simply because of the huge numbers of people that purchases clothes and other fashion accessories on a daily basis. Since your target market is within the online community, then your major marketing strategies should be specifically targeted to the online community. Part of what you need to do to attract customers to your online boutique is to leverage on social media; social media has proven over and over again to be the cheapest and perhaps the most effective ways to market a business.
You can also leverage on your website and other high traffic websites to advertise your online boutique. Factors that will help you get the right product pricing for this particular business. One key factor that will help you sell your clothes and other fashion accessories at rock bottom prices is to purchase your items directly from the manufacturers in pretty large quantities.
The truth is the higher the quantities of items that you purchase directly from the manufacturers, the cheaper you tend to get them. Lists with This Book. This book is not yet featured on Listopia. Ken Gold rated it really liked it Dec 29, Lisa rated it really liked it Apr 27, Blanca Gonzalez de Castilla rated it liked it Jan 16, Charlotte Lyng rated it liked it May 13, Jessica rated it liked it Jan 07, Stefanie is currently reading it Dec 30, Dawn is currently reading it Mar 21, Moira marked it as to-read Apr 28, Radasia Waltower is currently reading it Jul 18, Pricillia Aditya is currently reading it Jul 20, Jance Staten added it Dec 06, Monika Dutta marked it as to-read Feb 17, This will help you build your customer or client base without having to spend a lot on advertising.
At least it gets my attention.
Discount Promotional Ideas for a Retail Clothing Store
Combining your database with other businesses will expose you to an entirely different segment of people for a shoestring of the price. They got great results. Make it fun and different.
Help Other Employees Offer employee incentives to various big businesses, or to smaller businesses in your hometown. Call their HQs and ask how you can offer discounts to their employees. All you need to do is tell them what the discount is and they will post it on their website or post it in some other capacity. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off.
Online-Map Listings Online map listings are essential for businesses with brick-and-mortar locations. They are the first thing people see on search engines. They offer a concise snapshot of business info so customers can easily contact you or visit your store. Small Groups It only takes one person to start a movement. For example, a monthly breakfast discussion on current news and events in the smart phone app industry, or manufacturing or outdoor gear retail industry.
Leaders and business owners will come together in this informal, low-pressure situation, because keeping an eye on the state of the industry is their job. Great Relevant Content We all know content rules, but what kind of content should you use? Relevant and related content the reader can use. Lots of people have the relevant content part down, but also create content areas, not just content. These areas should be able to 1 attract users and 2 position you and your business as an expert in those areas.
The content area should utilize your product if possible, but mostly it should have related content that attracts knife owners to your site. This may be content you have in some form on your website already, but having it in a trade magazine dresses it up and sort of puts a tuxedo on it. I mean it makes you seem more credible because a publication is publishing your content. Demonstrate your expertise and position yourself as the go-to person for your product or service with this service.
Here is a list of trade mags to help get you started. Memorable Stories A convincing and free marketing strategy you can use to sell your service or product is by telling true, credible stories hopefully that include awesome facts and incidents involving your product —give specific and practical examples of what you have accomplished for clients.
Use real-life examples of projects you completed, specific problems you solved or successes you achieved. Relate your story through articles, blog posts, public speaking or by publishing a special report. Offer your customers, potential customers, and visitors to your website a free resource, such as a guide or report that is packed full of solid information related to your product or services in exchange for their name and email address. Write A Book Write a page business book and self publish it with on-demand printing. Heck, write a page book and self-publish it. The status of being a published author provides you with unprecedented access to media, speaking gigs, and other opportunities like nothing else can.
Then write a white paper. Then write a series of short articles. Article marketing is a subtle way companies can gain exposure for their business by writing articles that provide information about news and trends occurring within their respective industries. Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers. Other popular review sites include Yelp local businesses , TripAdvisor travel related items , and Viewpoints products.
And you can use this strategy for getting countless, legit, reviews on Amazon. Get Endorsements If you are introducing a revolutionary new product, an endorsement from a top expert makes all the difference. Read your trade magazines and write the expert. You will be surprised at how generous some of them are.
Include their comments, or if you can snag an interview, put the highlights of that in your blog post as well. Teleseminars Host a one-hour tele-seminar with time for content, a specific offer and questions from people on the call. People are hungry for information and like to learn. Create a web page with a sign up form and use email and social media to announce the call.
50 Marketing Ideas for the Clothing Boutique Business - Kindle edition by Alison Jones. Download it once and read it on your Kindle device, PC, phones or. 50 Marketing Ideas for the Bridal Boutique Business - Kindle edition by Alison Jones. Download it once and read it on your Kindle device, PC, phones or tablets .
Then make sure you have a really meaty, information dense, rocking teleseminar. Be awesome and attendees will return again and again.
A web presence is more than just having a website. Heck, even the animals at the local animal shelter have websites, some of them better than mine! A web presence is how people find you as well as what they find. To get found in good ways, like winning awards etc. To get found for the good stuff, do this:. Keywords Statistically, 3-out-of-4 Internet users live in North America, making exposure on the web critical.
Email this Article Print This Article. Please tell me what results it brings to you! Goodreads helps you keep track of books you want to read. This is one example of a small retail business that has grown rapidly through the use of the virtual world, where it is essential to thoroughly know the public and to be knowledgeable on how to reach it. Put it on all of your marketing materials including business cards, letterhead and even envelopes.
Even with all the changes to Google and to search algorithms, having a website that is keyword optimized is critical. You need to be SEO optimized for what your small business does and where you are located. Participate in Trade Associations Business-to-business professional service organizations get the most bang for their buck when they impress prospective referrers with their capabilities. This participation enables them to a increase their visibility and b gain the opportunity for the consistent and frequent interactions it takes to build lasting relationships.
Make the landing page a question survey. Enter a Business Award Competition There is nothing like entering a business award competition to strengthen the reputation of your small business. Winning an award can catapult your reputation within your industry and with the sales audience you aim to attract.
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Many competitions cost nothing to enter — except for the time it takes to prepare your entry. Professional and trade organizations, chambers of commerce, Better Business Bureaus, universities — even churches are all organizations that host business competitions. Keep your eyes open for opportunities. The rewards for winning a business award can last seemingly forever. Brag about winning on your website; send a letter to clients; post the award in your office or store so whoever comes in will see it.
And of course, send out a press release and get your picture in the paper! Build your email list with quality names. Use opt in email marketing to talk to your best customers — this means the ones that want to hear from you and have signed up to receive your marketing messages and offers. Be sure to deliver relevant, unique and valuable messages to their inbox. This can build loyalty, drive sales and cut other costs. Short is under 3 Minutes MAX. This can be done quickly and easily using a camera like a flip video.
Post the video to your site and as many video sharing sites as possible. You can learn to love it too! Take your product or service and dramatize it through a simple, homemade YouTube movie. Go a step further and script out a four-part series that you can post on your website. Heck, run a loop of the videos in your business. Virally spread your marketing message by making sure influential local bloggers see your video. There are hundreds of websites that people use to search out local businesses. Most are free to use and easy to find.
Make sure your business is listed. Go the extra mile and upload pictures, menus, or something relevant for your service or product. Split the cost and the work that goes into creating the event, including inviting prospects and clients. Start with Google — set a budget and bid, select your keywords and write a quick ad. Put it on all of your marketing materials including business cards, letterhead and even envelopes. Include it in your email signature, on your Web site and use it in all correspondence to reinforce your company and encourage repeat customers and referrals.
Once you have a solid logo that makes an impact, it should be synonymous with your company name. Blog, blog, blog and blog some more. Keeping your own blog updated, and writing guest blogs for other well-known or popular bloggers in exchange for a credit and blog link, or a reciprocal post is a major part of getting publicity.
That will make you more visible plus, the organization will get to know you and who you are.
50 Creative Online Boutique Marketing ideas & Strategies
Not only will you get the team, and their friends, family and fans attention and show that your business is a genuine part of the local community. Consider it an opportunity to position your business as an expert, provide relevant information, and to add another layer in relationship building. Give your clients the opportunity to subscribe. Publish frequently, but not obsessively.