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Logo design by okdesignstudio for Emerson Biggens. White can also be used in large quantities of negative space to create minimalist designs or to communicate both winter and summer, oddly enough. Common design uses for browns are to suggest natural, earthy or organic qualities:. This logo is tough as can be and combines a shield, the American flag and dark blue. This minimalistic design in white offers an ideal contrast for a complex product. Shopbop Designer Fashion Brands.
They are generally perceived are more calming, professional, relaxed, and reserved than the warm colors. Positive associations that are inherent to our perception of the color green are abundance, balance, calm, fertility, good luck, growth, harmony, health, money, nature, new beginnings, renewal and soothing. Negative associations that come along with green include envy, greed, jealousy and lack of experience. Known physical effects attributable to green are lowered heart rate and blood pressure.
Common design uses for green include suggestions of nature, stability, renewal, and wealth. Brighter greens are frequently used for energizing and vibrant design concepts:. Whereas more natural looking avocado and olive greens are often used to suggest the natural world. The positive associations typically associated with blue include calm, authority, masculinity, conservative in the broader sense but in a narrower political sense can also mean liberal , peace, non-threatening, reliability, refreshing, serenity, responsibility, strength, stability, and tranquility. Negative associations for blue include depression, distance, sadness, and to a much lesser extent, adult themes and vulgarity.
Blue is known to calm and relax the body. Finally, dark blues are frequently used for financial services, corporate designs, medical services and other places where strength, trust and reliability are important. Positive associations we make with purple here in the U. Common design uses for lavender or light purples are for beauty and pampering brands and services:.
Positive associations with white include brides, cleanliness, goodness, health, innocence, peace, purity, simplicity, virginity and youth. Negative associations with white include blandness, cold, dullness, impersonality, sterility and lack of inspiration. Known physical effects of white are a cooling sensation. White can also be used in large quantities of negative space to create minimalist designs or to communicate both winter and summer, oddly enough.
Positive associations and negative associations with black have a lot of overlap, but in general the positive tend to include elegance, fashion, formality, Halloween, magic, mystery, power, sexuality and wealth. More purely negative associations include bad luck, control, evil, death, mourning, intimidation and the occult. Black is sometimes linked to feelings of depression.
It is commonly used in design to convey an elegant, mysterious, or edgy mood, or to suggest high quality. Positive associations with gray include formality, professionalism and sophistication. Common design uses of gray are in corporate designs:.
Positive associations for the poor, under-appreciated and misunderstood color brown are comfort, dependability, down-to-earth sensibility, earthiness, family, handiness, masculinity, reliability, steadfastness and warmth. Negative associations are dullness, dirtiness and lack of freshness. Common design uses for browns are to suggest natural, earthy or organic qualities:.
I hope this gives you a sense of how the psychology of color works, and the ways it intersects with marketing and advertising. Using colors strategically to produce specific, desired branding effects is more than just choosing what looks good to you. After all, there are people walking around out there today who think olive green and fuschia are a match made in heaven—and for some businesses, maybe they are! Designers, check out these contests so you can start building your career.
Your brain on color — Color and the way humans perceive it plays a crucial role in marketing and advertising. Beautiful watercolor effect in a logo for a kids book publisher. Logo design by Merci dsgn for Meant to Fly. This Logo for a beauty consultant uses lively and trendy colors in a clever way. This brown paper packaging works perfectly for coffee beans. Product packaging by Martis Lupus. This juice has a fantastic natural color and needs nothing but a simple, see-through label. Logo- and website design by Mad pepper for 3seeds. This illustration of a woman is feminine and her red lips, lashes and the flowers in her hair suggest love, warmth and strong emotions.
Illustration by Luz Viera. This logo of a grim monster uses the dangerous side of red to its advantage.
Logo design by JK Graphix. This simple and elegant black, red and white wine logo is modern, creative and classic at the same time.
Logo design by Cahjambu for Vino Pinto. The black and white wine menu uses a splash of red that adds excitement but remains classic. Brochure design by Lalitha for Islero. This beautiful black, red and white logo conveys the excitement and tradition of Flamenco and the brands style. Logo design by Sign. Yra for Flamenco Casual.
Label design by Wooden Horse. This watercolor logo is bright and beautiful. Logo design by S A V. This logo uses several bright colours, including yellow and orange, um den Appetit anzuregen.
This software company wants to look entertaining, not boring, and this bright yellow sausage dog helps with that. Label design by utuy. This old-timey microphone logo in dark gold conveys an antique feeling. Logo design by okdesignstudio for Emerson Biggens. Label design by Milena Milosavljevic for Opulence Aphrodite. This leafy logo in natural looking shades of green represents the natural alternative of acupuncture.
Logo design by Vuk N. This beautiful hand-drawn logo uses natural shades of green and a relaxed look to suggest a business that is focussed on nature.
Logo design by RotRed. This is a very simple logo, but the cartoonish dog in blueish green creates a creative impression. Logo design by cucuque. This business is focussed on older kids and parents, which makes a cool turquoise dragon the perfect choice.
This logo is tough as can be and combines a shield, the American flag and dark blue. Logo design by okdesignstudio for Moving Blue. This WordPress theme has a solid, business-like character with its dark-blue accents. WordPress theme by AbdooElhamdaoui.
This logo for a massage and reiki salon suggests calmness and pampering. This logo uses dainty, handwritten initials and lavendar for an a feeling of beauty. Logo design by ananana14 for Sweet Lupine. This logo uses color and images to suggest decadence. Logo design by themassonest for Sweetnez. This handmade watercolor logo in shiny shades of purple works well for a luxurious beauty service. Want to Read Currently Reading Read.
Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Need a natural mood enhancer? Don't take it for granted Financial Physical Emotional Spiritual The Power Book of Green reveals the symbols, history, and power aspects of the color green, and how you can incorporate these many benefits into your daily life.
Tapping into the power of green energy is easy, and we show you a variety of ways you can incorporate the stress-reducing, abundance-affirming, life-enhancing energy of the color green. What the color green really means How big corporations use green, and how you can too. How To incorporate green into your home for more health and well-being Powerful imagery exercises And Much More! Kindle Edition , 57 pages. To see what your friends thought of this book, please sign up. Lists with This Book.
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