Building a Buzz: Libraries and Word-of-mouth Marketing
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Find a copy in the library Finding libraries that hold this item Peggy Barber Linda K Wallace.
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Similar Items Related Subjects: Linked Data More info about Linked Data. We can't just reel off a list of our impressive inventory and expect anyone to care.
Even if your marketing budget has been slashed, you can still do effective word- of-mouth marketing, or “talking with a purpose.” An LSTA grant provided the. Word of Mouth versus WordofMouth Marketing. 1. The Power of WordofMouth Marketing. 7. How to Build a Buzz. When and Where to Buzz. WOMM at.
Nov 12, Hava rated it really liked it Recommends it for: Librarians wanting to market their library. I checked two books out at the same time re: Out of the two of them, I found Building a Buzz more helpful, although it still wasn't quite what I was looking for.
Building a Buzz: Libraries & Word-Of-Mouth Marketing
I did like the case studies in here - I thought it was interesting to read about the triumphs and failures of the different campaigns, and seeing the budget difference between them. I especially liked reading about the development of Watson, the mascot for I checked two books out at the same time re: I especially liked reading about the development of Watson, the mascot for the Town and Country Public Library in Illinois. I think a mascot for the library is such a cute idea. Overall, it was a helpful book, but still not worth buying for my personal collection.
It was worth borrowing and reading from the library though. May 05, Liz De Coster rated it really liked it Shelves: The book is an in-depth look at a grant-funded marketing drive these libraries attempted.
There's some discussion of the basic concepts of "WOMM" marketing, then an deeper look at the individual projects undertaken by the participating libraries. I think the in-depth studies, which are like case studies, really make the concepts of WOMM seem applicable to many types of libraries for many Real talk: I think the in-depth studies, which are like case studies, really make the concepts of WOMM seem applicable to many types of libraries for many different goals.
I appreciated seeing the many different ways libraries used this technique, and their reflections on the results.
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Sep 13, Lawrence rated it it was amazing. IF busy, multitasking directors in small public libraries have time to read just one book on marketing and pr, let it be this one. Carol rated it liked it Dec 02, Julia rated it liked it Jan 25, Christine rated it liked it May 01, Sarah rated it really liked it Feb 19, Jean rated it liked it Mar 07, Angela rated it it was amazing Mar 29, Lucinda Powell rated it liked it Aug 11, Angela rated it really liked it Aug 21, David rated it it was ok Jun 26, Alicia rated it really liked it Jul 16, Catherine rated it it was amazing Dec 30, John rated it really liked it Oct 02, Jackie Harrison-jewell rated it liked it Sep 15,