Contents:
The 4-Hour Workweek, Expanded and Updated. Purple Cow, New Edition. The First 20 Hours. Guerrilla Marketing, 4th edition. Jay Conrad Levinson President. Jab, Jab, Jab, Right Hook. The Art of Explanation. The 22 Immutable Laws of Marketing. The 22 Immutable Laws of Branding. The Battle for Your Mind. To Sell Is Human. Start Something That Matters.
How to Be Interesting. Think Like a Freak. Steal Like an Artist. The Signal and the Noise. Robert B Cialdini PhD.
The 21 Irrefutable Laws of Leadership. The Brand Gap, Revised Edition. The Obstacle Is the Way. But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services-despite the economy-and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more.
Narrated by Patrick Lawlor. The Economic Naturalist's Field Guide. How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.
Arguing that self-interest alone cannot explain the choices we make, Robert H. Frank, a leading proponent of the emerging field of behavioral economics, suggests that context shapes every decision and that consistent human foibles matter, no matter how much economists wish to ignore them. With wit, style, and insight, Frank turns his gimlet eye to large-scale policy decisions about regulation, tax policy, and health care, and to our personal decisions about paying for food and gasoline and even to how we choose to love.
In our current anxious economic climate, The Economic Naturalist's Field Guide's fascinating and revealing insights have more bearing on our pocketbooks, policies, and personal happiness than ever. So when Roy Disney, chairman of Walt Disney Animation and nephew of founder Walt Disney, abruptly resigned in November and declared war on chairman and chief executive Michael Eisner, he sent shock waves through the entertainment industry, corporate boardrooms, theme parks, and living rooms around the world—everywhere Disney does business and its products are cherished.
Drawing on unprecedented access to both Eisner and Roy Disney, current and former Disney executives and board members, as well as thousands of pages of never-before-seen letters, memos, transcripts, and other documents, James B. Stewart gets to the bottom of mysteries that have enveloped Disney for years: What really caused the rupture with studio chairman Jeffrey Katzenberg, a man who once regarded Eisner as a father but who became his fiercest rival?
What caused the break between Eisner and Pixar chairman Steve Jobs, and why did Pixar abruptly abandon its partnership with Disney? Why did Eisner so mistrust Roy Disney that he assigned Disney company executives to spy on him? How did Eisner control the Disney board for so long, and what really happened in the fateful board meeting in September , when Eisner played his last cards? Ryan D'Agostino wanted to know how the extremely wealthy in America got that way.
Knocking on doors in twenty neighborhoods in the most affluent ZIP codes in America, D'Agostino met with fifty regular but very rich men and women who welcomed him in and shared some of their most difficult financial decisions, toughest setbacks, greatest strategies, most triumphant moments, and deepest insights into what it means to have money.
D'Agostino covers a range of businesses, from real estate, flower selling, and credit card processing to art dealing, advertising, and even bookselling, gleaning lessons from which everyone can benefit. In Rich Like Them, D'Agostino weaves together what he learned and organizes the text with maxims for achieving wealth, including "Never let pride get in the way of profit" and "When you fail miserably, rejoice.
In his book, The How of Wow! Murphy challenges you to differentiate your s service. Or maybe you were not. Recommended for your business bookshelf. Jan 25, Jennifer marked it as tried-but-didn-t-finish. This actually seems like an excellent book for someone like me who knows nothing about marketing.
Guerrilla Marketing's Greatest Hits Updated, Adapted, Remastered€ The only book to deliver The Best of Guerrilla Marketing--a combination of. The Best of Guerrilla Marketing: Guerrilla Marketing Remix Paperback – July 8, Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson Paperback $ Guerilla Marketing: Easy and Inexpensive Strategies.
Plus, the sidebar stories were pretty funny. However, it's huge, and it became a bit repetitive.
I'll probably come back to it in the future, but for now I just became too bored. Dec 31, Elizabeth Olson rated it liked it Shelves: A couple of decades after the Guerilla Marketing concept was introduced, the ideas no longer seem so groundbreaking, but are still doggone useful. Apr 25, Monica Villa rated it it was ok Shelves: I really tried to give this a chance, but never seemed to get anything useful from it. Nov 05, Mary Louise rated it it was amazing Shelves: Don't let the title fool you, this book recommended by Seth Godin, is all about improving service, making better products and reclaiming business integrity.
Mar 29, Lori Grant rated it really liked it Shelves: A should-read book on marketing for the knowledge worker, manager, executive, or entrepreneur. Feb 01, Mostafa rated it it was ok. Excepted to see some practical solutions but this book is full of definitions.
Linda rated it really liked it Nov 24, Joe Taveras rated it really liked it Jul 21, S rated it liked it Jul 02, Lisa Copen rated it really liked it Mar 09, Sam Page rated it liked it Nov 01, Sarah Odom rated it it was amazing Nov 07, Ahmed Al sanhani rated it liked it Feb 11, Eric Strack rated it liked it Dec 02, Christopher rated it liked it Oct 14,