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She began her career in public affairs with the Saatchi group and Burson-Marsteller before moving into academia. She obtained qualifications from the University of St.
Andrews, and the University of Sheffield where she completed her Ph. Throughout the past 19 years of living in Hong Kong, she has been involved in university level teaching and applied research on public relations, advertising and persuasive communication, in addition to engaging ongoing professional consultancy work in public relations and corporate training for a range of Asian and international clients. Request permission to reuse content from this site.
Directions for Asia Pacific PR: Past, Present, and Future.
Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Added to Your Shopping Cart. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region.
She has worked with public relations consultancies for 22 years, 18 of these in Asia Pacific, and is now International Vice President, overseeing marketing and communications, for New York Life International in Asia. While a consultant she worked for global household names across all fields of public relations, including corporate, marketing, financial, healthcare, and technology communications. Permissions Request permission to reuse content from this site. Exploding the Myths of Public Relations.
Longevity and Sustainability of PR. The Media and Democracy. So What is Media Relations? A Recipe for News.
Media Conferences and Briefings. Letters to the Editor and Responses to Online Content.
The Best Time to Contact a Reporter. All About the Brand. A Holistic Public Relations Approach. Branding the Bottom Line.
Developing a Corporate Reputation Program. CEOs in the Spotlight. Value of the Brand in Asia. Throughoutthe past 19 years of living in Hong Kong, she has been involved inuniversity level teaching and applied research on public relations,advertising and persuasive communication, in addition to engagingongoing professional consultancy work in public relations andcorporate training for a range of Asian and international clients. It is a carefully drawnroad map, both strategically and tactically, for all manner ofentities, for profit and not-for-profit on how to establish andmaintain Public Relations in Asia Pacific: Communicating Effectively Across Cultures.
Public Relations in Asia Pacific: Communicating Effectively Across Cultures on how to establish and maintain effective relationships with their numerous. Public Relations in Asia Pacific: Communicating Effectively Across in a cultural context thatwill be valuable to those starting at PR
Devereux , Anne Peirson-Smith. It is a carefully drawnroad map, both strategically and tactically, for all manner ofentities, for profit and not-for-profit on how to establish andmaintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relationsin action within the Asia Pacific region. Connecting with the Media. Building and Defending Corporate Reputation. Managing Issues and Communicating in a Crisis. Youll Never Walk Alone.
She has worked with publicrelations consultancies for 22 years, 18 of these in Asia Pacific,and is now International Vice President, overseeing marketing andcommunications, for New York Life International in Asia.