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In addition to posting often, here are a few more stats to help you boost engagement: When a post gets good engagement, consider promoting it to a wider audience with LinkedIn Sponsored Content. Seventy nine percent of buyers say thought leadership is critical for determining which companies they want to learn more about. To get started with thought leadership content, try to provide a unique perspective on your industry, product, or organization. Sharing your opinion on the future of your industry or creating a definitive guide on your product are just two ways to demonstrate your expertise and position your company as a credible partner.
For more ideas and advice on expanding your brand's authority, download our Sophisticated Marketer's Guide to Thought Leadership to learn more.
LinkedIn has over million users to date. That may seem like a lot to sort through, but LinkedIn also provides you with tools to identify and target your ideal audience. LinkedIn members are more likely than other social media users to keep their profiles up-to-date, making it easier for you to find the right people. Use LinkedIn profile data to search for LinkedIn members based on geographic location, education, experience, and even connections.
Once you've found prospects using the search feature, visit their profiles. Their endorsements or recent profile views might surface additional qualified prospects, too.
For more ways to reach your ideal audience, learn how to advertise on LinkedIn. Build an All-Star Team. What are candidates looking for when making those decisions? Career Pages allow you to target audiences with a personalized look into your company, culture, and jobs. They give you dedicated Life and Jobs Tabs on your Company Page that attract and engage relevant professionals.
In addition to creating Career Pages, encourage employees to share job postings and "day in the life" content as well. This gives visitors a genuine idea of what it's like to work for you and adds to your authenticity. Since LinkedIn is a professional network, your company logo takes the place of your profile picture on other social networks. Use a square logo sized to x pixels. LinkedIn data shows that companies with logos get six times more traffic to their Company Pages. You have 2, characters to describe what your company does, and why potential followers should care.
This is important text, so get your marketing and content teams involved in crafting your messaging. Underneath your company description, you can add up to 20 company specialties. Not sure what you should include?
What can your business accomplish with LinkedIn? LinkedIn can connect your brand with more than million professionals across the globe. Here are ten tips that can help you engage your audience and grow your business using. Four Easy Ways To Grow Your Business With LinkedIn To target the right professionals, think about who your ad needs to reach and which Use a strong call to action to guide the user to the next step of downloading your.
Try some social listening to get a sense of what words people are already using to talk about you and your industry online. Enter your business website URL. Otherwise, you can leave this field blank for now. Before going any further, click the Go to member view button at the top right of the page to see what your Company Page looks like to others.
If not, click Manage page and make any tweaks necessary to get it looking just right. LinkedIn allows you to choose which employees can administer your page. To add team members, click the Me icon at the top of your LinkedIn Page, then choose your company page under the Manage section. Click Admin tools at the top right, then select Page admins. Add your team members by name.
You must already be connected with them on LinkedIn to add them as page administrators. A few quick polishes , summarized in the video below, will ensure your Company Page follows best practices and looks as professional as possible.
Rather than simply racking up followers and connections, think about how you can use LinkedIn marketing tools to uncover new opportunities to grow. LinkedIn can support businesses in many ways, so you need to determine exactly what you want to get out of your LinkedIn business efforts. Are you trying to build a network for social selling?
Establish yourself as a thought leader? Recruit top talent in your field? Whether you want to tackle all of these aspects or focus on only one, you need to create goals to help you work toward a target , then understand how your efforts are paying off.
The best way to grow your audience and keep your followers is to provide them with value by posting articles or company updates on a regular basis: Another outstanding feature that will help you connect with contacts that are in your address book. Click here to register. Request a Free Consultation. Remember that employees on average, have 10x the connections as their company has followers on LinkedIn and so when they share your content with their connections, this will increase the visibility of your brand. In my opinion to compete in a business world that is rapidly changing all the time, learning and implementing the latest sales and marketing strategies is critical to your success in business.
SMART goals are specific, measurable, attainable, relevant, and time-bound. You can boost your chances of success with the following LinkedIn for business tips and strategies. Your colleagues and employees are your best resources to start growing an audience: Employees are your biggest advocates, and by adding them as followers you also tap into each of their networks, expanding your reach tremendously.
Encourage employees to add their position at your company to their LinkedIn profiles. Your Company Page will then be linked from their profiles, and their profiles will in turn appear on your Company Page.
The best way to grow your audience and keep your followers is to provide them with value by posting articles or company updates on a regular basis: LinkedIn recommends at least once per weekday. If you know of a blog post or a news article from an external source that would benefit your followers, you can share that, too. This can also help foster important connections with other thought leaders.
And since LinkedIn is the largest professional network with around million professionals, LinkedIn makes an invaluable addition to your Digital Marketing Strategy. Make sure your LinkedIn Company Page is well- optimized and includes relevant and up-to-date information especially before running Ad campaigns like Sponsored Content which requires a Company Page. Note that Google ranks LinkedIn pages in search engines and that they tend to rank high in search results so optimizing your Company Page is essential for your overall marketing strategy both for developing organic and paid strategy.
You should define your own objectives before starting your marketing efforts. Your objectives will shape your strategy and the way you will market yourself. It will also define what KPIs and metrics you should look at when assessing your performance. Objectives can be divided into four common objectives which are brand awareness, lead generation, thought leadership, and event registration.
This will raise your brand awareness and increase the engagement including the likes, comments, and shares. Remember that employees on average, have 10x the connections as their company has followers on LinkedIn and so when they share your content with their connections, this will increase the visibility of your brand.