Your Ad Here: The Cool Sell of Guerrilla Marketing (Postmillennial Pop)
Contents:
I think it's supposed to read that way as I believe this is Serazio's dissertation.
Your ad here : the cool sell of guerrilla marketing, Michael Serazio
This is an awesomely informative book for those both in and out of "the know" of advertising and guerrilla tactics. The material goes into depth in a way that's easy understand, and it's, eerily so, easy to see the real-to-life application.
We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Ashley marked it as to-read Mar 17, Your Ad Here has an enormously weak beginning. It starts with a bafflegab definition of Street Spectacle and Subculture Jamming. Alvin marked it as to-read Sep 09, Emily added it Jan 08,
I'm a compositionist by trade, but reading this book opened my eyes to an entire world of mar I kinda can't believe someone gave this a 1-star because of it's textbook feel. I'm a compositionist by trade, but reading this book opened my eyes to an entire world of marketing going on around me - and for me. The next time you find yourself at the checkout giving in to your pining for a certain product, head straight to your local book store so Your Ad Here can help you understand why!
Jul 10, Alexander Krastev rated it did not like it Shelves: Definitely not the book for me - feels like some sort of a textbook, but didn't give much useful content nor even case studies.
Your Ad Here : The Cool Sell of Guerrilla Marketing
Eric Levy rated it it was amazing Jun 18, John rated it really liked it Oct 10, Brian rated it liked it Jul 10, Matt Klein rated it liked it May 18, NYU Press added it Jan 04, Ryan Olson marked it as to-read Jan 05, Ashley marked it as to-read Mar 17, Elle marked it as to-read Apr 23, Gina Chen marked it as to-read Jul 02, Veronica Sun marked it as to-read Oct 27, Ryan marked it as to-read Apr 05, Emily added it Jan 08, Mila marked it as to-read Aug 06, Carrie marked it as to-read Feb 08, Alvin marked it as to-read Sep 09, Roy Kenagy marked it as to-read Jun 10, Rt added it Dec 20, Ryan marked it as to-read Jul 02, Bennoi marked it as to-read Jan 01, Emily Harwood added it Mar 16, There are no discussion topics on this book yet.
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Your Ad Here: The Cool Sell of Guerrilla Marketing - Michael Serazio - Google Книги
Review quote "Come , not only is it hard to think of 'rebellious cool' without a major brand sponsorship: It requires a masterful scalpel to prise apart the self-sealing seams of 'culture for sale' today, and former journalist and current academic Michael Serazio rises to the challenge magnificently As a book that mixes real case studies from the trenches of new media promotion with critical theory, Your Ad Here is as welcome for scholars of advertising as it is timely.
This former journalist and assistant professor in the department of communication at Fairfield University uses the term 'guerilla' as a war metaphor to describe marketing's new attempt at virtual invisibility Serazio enlists Che Guevara, Michel Foucault, the Frankfurt School, and a variety of media studies theorists to fight for his cause Are new audience members 'empowered' to choose their brand exposure?
Or are marketers using us? The book ends on a cautionary note, with a warning that, despite the concerns of the ad men and women, they still have the upper hand in this newest fight for hearts and minds. It does offer many timely observations on recent efforts by marketers to use unconventional methods to sell their products and services to consumers. In addition to scholarly sources, Serazio's broad reliance on trade and the popular press supports many detailed examples that emphasize his arguments and enhance readability.
The numerous insightful and extended quotes sprinkled throughout the text were drawn from 46 semistructured, in-depth telephone interviews with prominent practitioners, creatives, executives, trade journalists, and other relevant professionals who are knowledgeable about guerrilla marketing campaigns.
Chapters 4 and 5 will be particularly interesting to practitioners in this field. General readers, students at all levels, researchers, faculty, and professionals.
The Cool Sell of Guerrilla Marketing
It deserves a wide readership among scholars and students alike. And since, as Serazio points out, the whole point of guerrilla marketing is to become invisible, this book is a must read for anyone engaging in media literacy education.
It is a valuable addition to the field of media studies. It is exactly because of this that we become blind to the subtle seductions of contemporary commercial culture-and Michael Serazio is here to open our eyes.
About Michael Serazio Michael Serazio is an award-winning author and former journalist. He is a faculty member in the Department of Communication at Boston College. His most recent book is Your Ad Here: The Cool Sell of Guerilla Marketing.