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This site uses cookies. By continuing to use this website, you agree to their use. Hence, the branded TLDs saves your customers time and enhance their experience. In the digitally-driven era, online security is a significant threat today. Fraudsters are developing fake sites replicating all the features of the original top brand websites.
As such, it is becoming hard for clients to differentiate between the genuine and the counterfeit sites. Also, this aspect increases security threats as customers lose credibility and trust on the popular brands. Having said this, obtaining a branded TLD enhances your site security.
First, the fraudster can rarely copy your extension unless you permit them. Also, it is a reassurance to your customers that the information in your site is reliable and genuine.
Again, using your brand as an extension gives the customer confidence that any site carrying your brand extension belongs to you. Hence, they feel safe when transacting on it.
As such, it is evidence that branded domains have a significant role in boosting your site security. One reason for having a website is enhancing your branding activities. Given that online market is taking over the physical one, a website is becoming an essential tool for any business whose goal is to succeed.
Branding starts with appearing unique and creating an identity. Having a branded domain name provides you an opportunity to fulfill these factors. Your customers will not struggle to identify your site. Accordingly, the branded domain gives you a distinction from other business that may be using almost the same domain name as yours.
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For instance, you are selling fashions online. Your site may be superfashions. A competitor operating a similar business can register a domain name superfashion. With these two domains available to your client, it will be hard to tell which is yours.