Contents:
Effects of user motivation on psychological and behavioral stakeholder reactions", presented at the Euprera Congress , Amsterdam, Netherlands.
Our research on how journalists cover online firestorms in German called "shitstorms" has been published in Journalism Practice: Using media content analysis we explored how journalists, working for German-language media, cover this phenomenon. Over a period of 16 months, online firestorms were identified and analyzed.
How balanced is CSR reporting? An intercultural comparison of negative disclosures.
The role of user-generated criticism in mainstream media coverage: How journalists cover online firestorms. The power of memes: The digital discourse of the Obama hope meme. Self-deception in public relations. A psychological and sociological approach to the challenge of conflicting expectations. Relationship building on Sina Weibo: Exploring cultural influence on Chinese and German companies' communication practices. Creating consumer-based brand equity with brand communication on Facebook. Poster Public Relations Division. Among the signed entries organized in A-to-Z in 2 volumes is also an entry by Sabine Einwiller on "Attitudes".
Corporate Reputation Review, 19 2 , Sabine Einwiller presented the results of two research projects at the 21st International Conference on Corporate and Marketing Communication which was held at Middlesex University in London. The presentation entitled "How Chinese and German companies communicate on Sina Weibo" covered the main results of a content analysis of Sina Weibo communication of German and Chinese companies, which was conducted in collaboration with Cindy Ngai from Hongkong Polytechnic University.
In the second presentation by Sabine Einwiller and Wolfgang Weitzl entitled "Effectiveness of responding to online complains" Sabine presented first results of a large CCom survey on consumer complaining and corporate complaint handling on Facebook and Twitter. An International Journal Volume 21 Issue 2. The winter conference of the American Marketing Association AMA is one of the biggest academic conferences on marketing and consumer research globally.
This year, the conference took place in Las Vegas and Wolfgang Weitzl represented the CCom team by giving two talks on the role of consumer trust in electronic word-of-mouth and on Facebook brand pages as an important communication trigger of brand-equity creation as well as consumer engagement development. The council is the institution of voluntary self-regulation of the PR industry in Austria. Its function is to observe and foster PR practitioners' adherence to the industry's ethics standards.
Press release in German http: Eine theoretische und empirische Studie" was recently published by Springer VS. It appears in the book on internal communication "Interne Kommunikation im Wandel. Link to the book: The Center is a comprehensive source for information about the social science of social media, best practices, measures and benchmarking. Sabine Einwiller has been invited to join the Arthur W. The Page Society is named in honor of Arthur W. Page who was the first public relations executive to serve as an officer and member of the Board of Directors of a major public corporation.
The prize is endowed with 26, Sabine Einwiller and Christine Korn present their research findings on "The role of the media for internal corporate communication", and Jens Seiffert-Brockmann presents "A game of trust: Public trust attributions as an evolutionary mechanism. Wolfgang Weitzl presents his research on "Measuring trust in electronic word-of-mouth: Areas, arenas andapproaches" by T.
Im Team von Prof. Additionally, ames will be launching the colourful CIRCO planters made from powder-coated tubular steel and recycled synthetic string. They complement the CIRCO range of products, which includes a chair, a lounge chair and a side table.
Alongside new products, the booth itself will be one of the highlights: From now on, wd functions as press office for the German-speaking countries in the fields of design, lifestyle and architecture for Jung , the premium provider of cutting-edge building technology. We greatly look forward to a successful cooperation and send a warm welcome to Jung! Combining Colombian joie de vivre with cool Scandinavian functionality, ames furniture and accessories are designed for modern and unconventional interior concepts.
The multifunctional and versatile products are perfect for both private and contract interiors. Welcome design is the international press office for ames design. Furniture and home accessories made by Echtstahl are a modern twist on everyday objects and suitable for private homes or contract interiors.
The extremely versatile designs have a timeless look and are exclusively manufactured in Germany, combining the finest traditional craftsmanship with the highest standards in material, processing and sustainability. Steel, a recyclable material, forms the basis for all Echtstahl products. Since , the annual Elmar industry prize recognises the best among the 17 largest manufacturers in the German electrical sector. With the ELMAR award, the initiative recognises those companies who have shown distinctive brand awareness. Jung is a premium provider of cutting-edge building technology.
Jung adopts a pioneering approach to developing classic products and future-oriented solutions. In young jazz and design loving entrepreneurs from Friaul Italien founded Kristalia.
For twenty years now the company manufactures products, which are made of environment-sparing materials using the newest technologies and which make the grade of exceptional and timelessly beautiful design. Leolux is a dynamic family business with a long history and a keen vision on design and the future. Leolux has been producing all its furniture in Venlo since Nomono is a new interior design label with a passion for shapes, colors and perfect geometries.
Nomono has unified these aspects by introducing a new design product called Pattwork. The dimensions of the artwork, the number of removable and replaceable elements, the colors as well as the patterns provide a framework that allows a vast number of combination resulting in personalized designs that can be changed at any time.
Welcome design is the European press office for Nomono and also supports the company in its communication and design strategy. Pode is a true top Dutch design that is finding its way to enthusiastic customers throughout Europe. Surprising, fresh and colourful. A complete lifestyle collection that you can use to furnish the entire living room. Reuber Henning is passionate about creating hand-woven rugs.
Founded in , the label focuses on hand-made design with an artistic approach and humorous understatement. Reuber Henning produces timeless rug designs, made to delight and inspire. Modern but not modish, setting rather than following trends, timeless yet capturing the zeitgeist: In , Richard Lampert founded his company with the aim of industrially producing furniture and other consumer products that would merge superior craftsmanship, outstanding design and sustainability.
Vario is a medium-sized enterprise, founded in the Taunus area in Today, Vario is one of the leading and most innovative manufacturers of office furniture. Welcome design is Vario's press office for the German-speaking markets Germany, Austria and Switzerland. Interested in working with welcome design?
The cookware manufacturer of Switzerland We manage classical public relations in Germany and Switzerland for the Swiss market leader. The power of memes: If your browser does not support web fonts, a standard font is used by your computer. This item includes disclosure of all held bills of exchange, that are reported in accordance with the laws pertaining to the Deutsche Bundesbank and are authorized for purchase, provided that the purchase is not excluded in the disclosed regulations of the Deutsche Bundesbank. Cookies Die Internetseiten verwenden teilweise so genannte Cookies. You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge.
Are you a journalist? Would you like to receive further information on one of our clients? Please do not hesitate to contact me. Host Europe GmbH Hansestr. Unter den erhobenen Daten sind: