Protecting Your Website From Google Panda - Includes Google Friendly SEO Blue Print
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SEO Careers during a Recession. Lots of high quality and relevant backlinks help to increase Domain Authority. Improve Existing Website Content. Also, long tail keywords are easy to rank compare to single word keyword. Another site that seems to have benefited significantly from this latest algo update is AllBusiness.
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I started writing book 2 about a month ago, but due to some unforeseen issues in my personal life, I sort of have been lacking in the writing department. Still writing, just not as much. I have about 15, words for book 2 untitled so far. I think most Authors that get into the self-publishing boat probably do a lot of their own research. You kind of have to, especially if this is something you are new to. All Formats Kindle Edition Sort by: Popularity Popularity Featured Price: Low to High Price: High to Low Avg. Available for download now. Provide feedback about this page. There's a problem loading this menu right now.
Get fast, free shipping with Amazon Prime. Could work, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless or even harmful because it can even be regarded as link spamming, if you have hundreds or thousands of such links. Named anchors the target place of internal links are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important.
In the code, named anchors look like this: Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo!
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Presumably, this does not affect you, provided the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault. However, some recent changes to the Google algorithm suggest the opposite. This is why, you must always stay away from link farms and other suspicious sites or if you see they link to you, contact their webmaster and ask the link to be removed.
Google does not like pages that consists mainly of links, so you'd better keep them under per page.
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Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse. In the best case only some of the links are taken into account for SEO rankings. Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa. This is the simplest example but more complex schemes are possible.
Cross-linking looks like disguised reciprocal link trading and is penalized. Besides the fact that metatags still rock on Bing and Yahoo!
Keep the metatag reasonably long — 10 to 20 keywords at most. If your site is language-specific, don't leave this tag empty. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. In any case, redirecting through is much better. Having more content relevant content, which is different from the content on other sites both in wording and topics is a real boost for your site's rankings. Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.
When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect. Generally long pages i.
On the other hand, pages with words of text or less are also disliked by Google. From a marketing point of view content separation based on IP, browser type, etc. Using other people's copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines. This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don't be surprised by the penalty. Cloaking is another illegal technique, which partially involves content separation because spiders see one page highly-optimized, of course , and everybody else is presented with another version of the same page.
Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines. When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned — i. If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can't follow it, this will definitely hurt your ratings.
Having a text-only site is so boring but having many images and no text is a SEO sin. Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can't read them, so if you don't have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines. Spiders don't index the content of Flash movies, so if you use Flash on your site, don't forget to give it an alternative textual description.
Fortunately this epidemic disease seems to have come to an end. Keyword-rich URLs and filenames. Another fundamental issue, which that is often neglected. If the site or separate pages is unaccessible because of broken links, errors, password-protected areas and other similar reasons, then the site simply can't be indexed.
It is great to have a complete and up-to-date sitemap , spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format. Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones.
Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy they have been around and are here to stay than a new site that has just poped up and might soon disappear. It is not only keywords in URLs and on page that matter.
The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.
5 Tips to Prevent a Google Panda Attack
File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below. Take a Digital Asset Inventory.
- 5 Tips to Prevent a Google Panda Attack | Blogging Your Passion.
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Confirm tasks are successfully completed based upon roles and responsibilities agreed upon, assuring full accountability and execution of plans. QC after a new site launch. Protect client in Website Security Issues. Consider SSL certificate and https: Monitor Google Search Console communications for malware or Spam notifications. Have secure logins and strong passwords. Make regular website backups.
Make recommendations for an effective and efficient web hosting company and ensure the client is fully in control and enlightened. Digital Marketing Team Support. Team members commonly include the business owner, web designer or webmaster, marketing agency, social media team, and possibly a copywriter or freelancer. Make keyword recommendations for online advertising campaigns.
Advantages and Benefits of SEO. Inform the client of the numerous benefits of SEO explaining why this marketing strategy builds equity and pays off ie. Conduct live online demos on all areas of internet marketing affecting the client. Be able to conduct monthly SEO meetings, client presentations, work reviews, personal meetings and conference calls. Fix Old Website vs. Build a New Website Analysis. Advice customer on what makes the most business sense regarding where they are today versus where they need to be in the future — years out.
Are they on track? Are they investing in the right Digital Marketing Platforms? Manage campaign budget expenses, help establish priorities, redirect resources if necessary, perform project management, document all website changes. Under Promise and Over Deliver!
Meet all contractual obligations. Establish and communicate realistic work completion timelines and schedules. Have a comprehensive SEO agreement spelling out obligations to prevent misinterpretations. Explain key concepts multiple times until they understand the significance. Play Both Offense and Defense. Consult on how to best utilize client-owned domains under their ownership.
Does it make sense to combine or consolidate multiple websites into one killer website? Consult on how to handle multiple business locations. Take marketing steps in logical order. Start by tackling the most difficult work first, then do the campaign tweeking later using Web Analytics Data.
Use past experience to approximate future results and scenarios. What is your experience in SEO? What campaigns have you personally managed? What do SEO companies do exactly? Read the above Top 50 Tasks list for a list of common job duties and responsibilities. New customers to walk in the door of their local business.