Fashion Marketing Communications

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There was a problem filtering reviews right now. Please try again later. Great book as all the information is very straightforward and to the point! Kindle Edition Verified Purchase. Only good for beginners and students of fashion. One person found this helpful. The absolutely crazy typesetter used Gill Sans Std Light font for the body text of this book which made it illegible. See all 3 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway.

Set up a giveaway. What other items do customers buy after viewing this item? Pages with related products. See and discover other items: There's a problem loading this menu right now. Learn more about Amazon Prime. Get fast, free shipping with Amazon Prime. Get to Know Us. Look at rapid changes in the virtual world that have created an increased demand for online interaction, forcing the physical retail space to undergo substantial changes to evolve as more than just a shop.

Develop a deeper awareness of self-positioning in the fashion industry through reflective practice for professionals including CV and LinkedIn writing workshops, support for business start-up funding and the development of a range of self-promotional material including websites, online portfolios and interview skills. Industry employers will share advice and guidance on how to contact relevant people and how to attract business funding whilst maintaining entrepreneurship and innovation.

This module includes the diversity, complexity and vibrancy of the international business landscape for fashion business. Understand the opposing advantages of presenting a consistent brand globally whilst maintaining a tailored, operational approach at local level. It provides a deep knowledge of how to manage a single brand in many different ways and the repercussions this has on marketing, distribution, advertising, store layout and visual merchandising.

It also highlights the costs and risks associated using scenario-based planning. Look at business analytics and statistical analysis to support an evidence based approach to management decision making. Different stages of the analytics process are examined using case studies and practical applications. From loyalty schemes, social media and ecommerce, retailers have increasing access to an abundance of rich data on customer behaviour and business costs. Learn how to leverage that information to interpret the results and present recommendations for business objectives and sales to stakeholders.

Study innovative and visionary contemporary new media communications campaigns used to generate awareness and sales for fashion retail. Consolidate understanding of fashion marketing and integrated marketing communication strategies. Debate and discussion will take place through the analysis of companies currently pushing marketing and promotion boundaries in the fields on digital and social media. There are a broad variety of roles you may progress to upon graduating from the course in areas such as:.

BA (Hons) Marketing & Communications for Fashion

Independent organisation providing accommodation to students in London. Independent organisation offering studio rooms and flat shares for up to 5 people less than 25 minute walk away from the FRA. Independent organisation offering student accommodation in Bowden Court, Notting Hill. Call quoting Fashion Retail Academy to benefit from our discounted rates.

Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you.

If English isn't your first language, we'll need to see academic proof of your level of written and spoken English. This test must have been taken no earlier than two years before you start at the Fashion Retail Academy. Additionally, if you need to bring equipment or materials with you, these will be outlined in your induction. Please refer to our fees and funding page for additional information on student loans and funding your studies.

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For example, personal information that you give to us through our website by ordering a prospectus or signing up to attend an open day, or personal information that you give to us when you communicate with us by email, phone or letter. Your personal information may be shared with us by third parties including, for example, our sub-contractors in technical services, analytics providers or search information providers. To the extent we have not done so already, we will notify you when we receive personal information about you from them and tell you how and why we intend to use that personal information.

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We will only use these special categories of personal information if there is a valid reason for doing so and where the GDPR allows us to do so. Your personal information will be used for the purposes specified in this Policy. In particular, we may use your personal information:. The GDPR requires us to rely on one or more lawful bases to use your personal information. We consider the bases listed below to be relevant:. When we process your personal information to achieve such legitimate interests, we consider and balance any potential impact on you both positive and negative , and your rights under data protection laws.

We will not use your personal information for activities where our interests are overridden by the impact on you, for example where use would be excessively intrusive unless, for instance, we are otherwise required or permitted to by law. We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. Pello Rauno marked it as to-read Mar 13, Anneleen marked it as to-read Apr 26, Naida Gil marked it as to-read Jan 26, Gabriela marked it as to-read Dec 17, Chris Scott is currently reading it Jan 06, Maud marked it as to-read Feb 23, Joana Anacleto marked it as to-read Oct 14, Neha Yadav marked it as to-read Jan 13, Apriana Nini marked it as to-read Feb 17, Dorothy Chan marked it as to-read Mar 15, Eri Driva marked it as to-read Mar 28, Sonia added it May 09, Valerie marked it as to-read Sep 08, Ishita Gupta marked it as to-read Jan 15, Arfianie Ayu marked it as to-read Feb 28, Asna marked it as to-read May 02, Ellie marked it as to-read May 27, Julia Idelson marked it as to-read Aug 16,

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