Contents:
Anyone can write but not everyone will write a story that every one wants to read. That takes time and practice. Someone commented on a story. Anyone can write. Not everyone writes successfully. How the "Universal Writer" Myth can hurt you - and how to avoid it.
Anyone can convince you to tweak this, improve that, try this new application. Anyone parrot the same ideas as the rest of the industry and call it news. Anyone can write about creativity… anyone can encourage you to pick up a paintbrush, get your hands dirty, try something new.
Anyone can tell you what works for them, what coaxes them out of the box. Are you just looking to put your spin on established truth?
Or are you daring to push the boundaries of something, anything in pursuit of new truth? So say something new. He recently shared his thoughts on the experience in a long Copyhackers post.
If you're a fellow marketer, the complete account is probably worth you time. It chronicles all the ups and downs of the slightly loony experiment.
But for those who are just looking for some quick and dirty takeaways that can help them write better copy, here are some of the most useful:. Entrepreneur and marketers are frequently told to understand their customers , but Blackman found really seeing the world through their eyes was often the key to a headline break through. I'd mentally put myself in their body and ask myself: Who would I be? What would I want? How would I feel? Which pains hurt most?
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