The Biggest Facebook Marketing Mistakes | Facebook Marketing Secrets

14 Unforgivable Facebook Marketing Mistakes Brands Should Avoid In 2018

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However, it should never be just ads. Instead, it should be a soft sell that provides genuine content to the reader. Just be sure to pace these well and not overwhelm your audience. People take advantage of these deals when they seem sporadic. Brands quickly forget they have a face and just because users cannot directly point fingers at a particular person, brands feel they can do what they like and get away with it. Well, be aware that prospective and existing customers are watching and the way your brand responds to a disgruntled customer will affect their perception of your brand.

Negative feedback is inevitable.

When that happens, brands can either ignore it, fight back, or take it in stride. Some brands take the shortcut by simply deleting or ignoring the negative comments. This might seem like the easier way out, but it only does more harm than good. A robotic or canned response may work initially, but over time people will see the pattern and pick up on the insincerity of the response.

So, make it personal.

Zappos social customer care is top notch. They have a way of responding to queries that have been noticed by social media users. Instead of turning a blind eye, why not take advantage of such situations to shine?

Mistake 1: Too Focused On Selling

Well, respond with a thoughtful and prompt reply to show that you are committed to highest customer satisfaction. This way, you will not only be able to calm and retain your irate customer, but also make a statement about your commitment to customer service. Rather than spend all your budget creating awareness, brands should note that their Facebook ads should create only one thing: Regardless, brand ads should generate a measurable result: Facebook can be a powerful tool for customer service and engagement.

But in the end, brands have to convert their spend into sales and that should be the most important objective. By choosing the wrong objective, your advertising efforts could lead to an unsuccessful campaign. So, brands need to be mindful of the objectives they set when creating ads. As you can see, Facebook provides brands versatile tools to create ad campaigns.

2) Website retargeting with Facebook’s custom audience

All they have to do is test them out for yourself and see what works for your brand. This is the secret ingredient of Facebook advertising. There are billions of people using Facebook and every brand is just trying to target that sliver of prospects who are looking to buy what they sell. Facebook wants brands to master this task and so they have provided tools for better targeting prospects.

1. Not Filling Out the Page Completely

Understanding your audience as a brand is just as important as knowing what you want them to do. How will they use your product?

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What pain points do they have that you as a brand needs to solve? Even within your overall audience, different niches will have different priorities, problems, and objections. As a brand, You have to put your target audience ahead of your strategy. Before you open your Facebook ads manager, list out a specific profile of your prospect, this will help you tailor your ads to the right audience. You have to try out a couple of Facebook-provided demographics to discover which particular one provides the largest return on investment.

Organic page reach on Facebook is declining. Now more than ever, engagement should be a priority. Create an editorial calendar for Facebook, and focus on inspiring your audience. Their Facebook updates are consistent and their content is great. Hence, engagement is off the roof. Well, the bitter truth is Facebook will actually bury such a post.

Facebook users like myself visit to share photos, watch funny ferret or cat videos, and catch up on the latest happenings in my circle; what do you think I would do seeing a brand asking for likes? So to get more eyes on your content, you must be willing to pay Facebook. Facebook admitted it several times that organic page reach is decreasing. These numbers are too huge to ignore. Brands should optimize their Facebook pages for mobile users; having cropped out visuals or missing page components damages the user experience.

You can choose any of these options to get the results in a more filtered format. So, this new feature is really useful to understand if the particular ad campaign was successful or not. You can easily get to know very crucial information about your audiences based in US with this new feature that includes:. So much information you can easily get if you have your customers based in US.

10 Facebook marketing mistakes you’re probably making

You can use this information in many ways. Moreover, you can also save a great of money which could have been spent otherwise in searching for an extensive audience range. If you want the target audiences to take specific actions upon seeing your Facebook ad campaigns such as purchasing something, the conversion tracking tool let you know if your ad campaigns are paying you accordingly or not. Once you have set up the conversion pixels on your website and when you create an ad of an external website, you can easily view the option for tracking the conversions in the pricing section.

When you will track these conversions, they will be reported to you to let you know the actions that occurred as an outcome of your advertisement. If you have intended to give a try to any of these features, let us know through your valuable comments.

Sandeep Sharma holds a decade of experience in designing and developing user friendly responsive websites. He also has a passion of connecting with people on social media.

Join over 25 million other readers that have been educated and inspired to transform their life and business. It let you know whether audiences are accessing your Facebook page through desktops or mobile devices Page Likes: The frequency of likes and comments on your Facebook posts along with the frequency of clicks on ads Demographics: The age and gender of your audiences along with their education Language and Location: What are their preferred languages and where they live Buy Activity: It includes their past buy behavior along with their shopping methods With this feature, you can easily know some non-obvious and crucial information about your audiences and then you can use this information to implement better user engagement policies on your Facebook business page.

This feature could be located in Ads Manager category, as shown in the figure:

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