Fifty Two Shades of Marketing. Make Your Cash Register Sing.

Fifty Two Shades Of Marketing. Make Your Cash Register Sing.

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The von Trapp villa, however, was only a few kilometers from the Austria—Germany border, and the final scene shows the family hiking on the Obersalzberg near the German town of Berchtesgaden , within sight of Adolf Hitler's Kehlsteinhaus Eagle's Nest retreat. In reality, the family simply walked to the local train station and boarded a train to Italy.

Although Georg was an ethnic German-Austrian, he was also an Italian citizen, having been born in the Dalmatian city of Zadar , which at that time was part of the Austro-Hungarian Empire , and later fell into Italian territory after World War I. From Italy, they traveled to London and ultimately the United States. The character Max Detweiler, the scheming family music director, is fictional. The von Trapps' family priest, the Reverend Franz Wasner, was their musical director for over twenty years and accompanied them when they left Austria.

Liesl the oldest child in the film was based on Agathe von Trapp, the second oldest in the real family. The names and ages of the children were changed, in part because the third child who would be portrayed as "Louisa" was also named Maria, and producers thought that it would be confusing to have two characters called Maria in the film. The album reached the number one position on the Billboard that year in the United States.

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The album has been reissued several times, including anniversary editions with additional tracks in , , , and The thirty minutes edited out of the original film included portions of the "Morning Hymn and Alleluia" sung by the nuns, part of the dialogue between Mother Abbess and Maria in the abbey, part of Liesl and Rolfe's dialogue preceding "Sixteen Going on Seventeen", Liesl's verse of "Edelweiss" sung with the Captain, the Captain and Baroness waltzing at the party, and minor dialogue cuts within existing scenes.

The film aired in its uncut form minus the entr'acte on April 9, , on NBC. Julie Andrews hosted the four-hour telecast which presented the musical numbers in a letterbox format. As the film's home video availability cut into its television ratings, NBC let their contract lapse in That year, the film was broadcast one time on the Fox network, in its heavily edited minute version.

Since , the film has aired on ABC, generally during Christmas week, and has been broadcast on its sister cable network, Freeform , periodically around Easter and other holidays. Most of its more recent runs have been the full version in a four-hour time slot, complete with the entr'acte. ABC first broadcast a high definition version on December 28, On December 22, , the annual broadcast had its highest ratings since ; the increase in ratings were credited to NBC's broadcast of The Sound of Music Live! As the BBC channels in Britain are not funded by advertising there was no need to cut scenes to fit within a timeslot and the film was screened in the full minute version without breaks.

The first DVD version was released on August 29, to commemorate the 35th anniversary of the film's release. Julie Andrews Returns to Salzburg. From Wikipedia, the free encyclopedia. Julie Andrews Christopher Plummer. This has always been a major element in the theatre, and it's my conviction that anyone who can't, on occasion, be sentimental about children, home or nature is sadly maladjusted. Maria and Georg Ludwig von Trapp. The Sound of Music soundtrack.

The film's later popularity, however, led many fans to trespass onto the private and secluded lakefront property. To provide fans easier access to the famous structure, the city moved it to its present location at Hellbrunn Palace Park. Archived from the original on February 10, Retrieved January 26, Archived from the original on September 3, Retrieved April 26, The New York Times. Archived from the original on February 5, Retrieved February 5, Archived from the original on October 20, Retrieved May 5, The secret story of The Sound Of Musi".

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Guinness World Records A Talent for Trouble. Hirsch, Julia Antopol The Sound of Music: The Making of America's Favorite Movie. The Rodgers and Hammerstein Encyclopedia. The Oxford Companion to the American Musical. The Sound of Music Companion. The Sound of Music Story. A Corporate and Financial History. Films directed by Robert Wise. State Fair Oklahoma! The Sound of Music Live. The Story of the Trapp Family Singers.

A Life of Music Awards for The Sound of Music. Academy Award for Best Picture. Retrieved from " https: Views Read Edit View history. In other projects Wikimedia Commons Wikiquote. However, a smaller segment preferred to have the Nike swoosh accentuated in a different, and contrasting, color. Most of the people also used a relatively small number of colors when designing their ideal athletic shoe.

This finding has relevance for companies that produce multicolored merchandise, suggesting that to appeal to consumer preferences, companies should consider minimizing the number of colors visible and using similar hues in any one product. Although different colors can be perceived in different ways, the names of those colors matters as well.

For example, cosmetics brands produce a rainbow of colors for eye shadow and nail polish, to appeal to every type of person. Even companies such as Apple Inc. Moreover, color name, not only the actual color, can attract or repel buyers as well. When asked to rate color swatches and products with either generic color names such as brown or "fancy" color names such as mocha , participants rated items with fancy names as significantly more likable than items with generic names.

Furthermore, it would appear that in addition to fancy names being preferred for their aural appeal, they may actually contribute to the product they represent itself being liked more, and hence in this manner impact sales.

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This could be due to greater interest in atypical names, as well as curiosity and willingness to "figure out" why that name was chosen. Purchasing intent patterns regarding custom sweatshirts from an online vendor also revealed a preference for atypical names. Participants were asked to imagine buying sweatshirts and were provided with a variety of color name options, some typical, some atypical. Color names that were atypical were selected more often than typical color names, again confirming a preference for atypical color names and for item descriptions using those names.

Color is used as a means to attract consumer attention to a product that then influences buying behavior. Variety seekers look for non-typical colors when selecting new brands. And attractive color packaging receives more consumer attention than unattractive color packaging, which can then influence buying behavior. A study that looked at visual color cues focused on predicted purchasing behavior for known and unknown brands. The results showed that people picked packages based on colors that attracted their voluntary and involuntary attention. Associations made with that color such as 'green fits menthol', also affected their decision.

Based on these findings implications can be made on the best color choices for packages. New companies or new products could consider using dissimilar colors to attract attention to the brand, however, off brand companies could consider using similar colors to the leading brand to emphasize product similarity. If a company is changing the look of a product, but keeping the product the same, they consider keeping the same color scheme since people use color to identify and search for brands.

Attention is captured subconsciously before people can consciously attend to something. When looking at various colors on a screen people focus on their favorite color, or the color stands out more, before they purposefully turn their attention to it. This implies that products can capture someone's attention based on color, before the person willingly looks at the product.

Color is not only used in products to attract attention, but also in window displays and stores. Findings showed that people were physically drawn to warm colored displays; however, they rated cool colored displays as more favorable. This implies that warm colored store displays are more appropriate for spontaneous and unplanned purchases, whereas cool colored displays and store entrances may be a better fit for purchases where a lot of planning and customer deliberation occurs.

This is especially relevant in shopping malls where patrons could easily walk into a store that attracts their attention without previous planning. Other research has confirmed that store color, and not just the product, influences buying behavior. Particularly blue, a cool color, was rated as more favorable and produced higher purchasing intentions than orange, a warm color. However, all negative effects to orange were neutralized when orange store color was paired with soft lighting.

This shows that store color and lighting actually interact. Lighting color could have a strong effect on perceived experience in stores and other situation. For example, time seems to pass more slowly under red lights and time seems to pass quickly under blue light. Children's toys are often categorized as either boys or girls toys solely based on color.

In a study on color effects on perception, adult participants were shown blurred images of children's toys where the only decipherable feature visible was the toy's color. This can be seen in companies interested in marketing masculine toys, such as building sets, to boys. For example, Lego uses pink to specifically advertise some sets to girls rather than boys.

The classification of 'girl' and 'boy' toys on the Disney Store website also uses color associations for each gender. Toys that were classified as both boy and girl toys took on 'boy only' toy colors.

Color psychology - Wikipedia

This again emphasizes the distinction in color use for children's toys. Gender differences in color associations can also be seen amongst adults. This could imply that men and women generally prefer different colors when purchasing items. Men and women also misperceive what colors the opposite gender views as fitting for them. Children's toys for younger age groups are often marketed based on color, however, as the age group increases color becomes less gender-stereotyped. In the United States it is common to associate baby girls with pink and baby boys with blue.

This difference in young children is a learned difference rather than an inborn one. The results showed that by the age of 2—2. Slightly older children who have developed a sense of favorite color often tend to pick items that are in that color. Children's preferences for chocolate bar wrappers showed that although one third of the children picked a wrapper of their favorite color, the remaining two thirds picked a wrapper they perceived as fitting the product best.

For example, most children thought that a white wrapper was most fitting for white chocolate and a black wrapper for most fitting for a dark chocolate bar and therefore chose those options for those two bars. This application can be seen in The Hershey Company chocolate bars where the company strategically has light wrappers for white chocolate and brown wrappers for milk chocolate, making the product easily identifiable and understandable.

Many cultural differences exist on perceived color personality, meaning, and preference. When deciding on brand and product logos, companies should take into account their target consumer, since cultural differences exist. A study looked at color preference in British and Chinese participants. Results showed that British participants and Chinese participants differed on the like-dislike scale the most.

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Chinese participants tended to like colors that they self rated as clean, fresh, and modern, whereas British participants showed no such pattern. When evaluating purchasing intent, color preference affects buying behavior, where liked colors are more likely to be bought than disliked colors. For example, someone from Japan may not associate red with anger, as people from the U. Also, a person who likes the color brown may associate brown with happiness.

However, Wollard does think that colors can make everyone feel the same, or close to the same, mood. In particular, the color red has been found to influence sports performance. During the Summer Olympics the competitors in boxing , taekwondo , freestyle wrestling , and Greco-Roman wrestling were randomly given blue or red uniforms.

In England, since WWII, teams wearing red uniforms have averaged higher league positions and have had more league winners than teams using other colors. In cities with more than one team, the teams wearing red outperformed the teams wearing other colors. Another study found that those taking penalty kicks performed worst when the goalkeeper had a red uniform.

Videos of taekwondo bouts were manipulated in one study so that the red and blue colors of the protective gears were reversed. Both the original and the manipulated videos were shown to referees.

The competitors wearing red were given higher scores despite the videos otherwise being identical. There are several different explanations for this effect. Red is used in stop signs and traffic lights which may associate the color with halting. Red is also perceived as a strong and active color which may influence both the person wearing it and others.

An evolutionary psychology explanation is that red may signal health as opposed to anemic paleness, or indicate anger due to flushing instead of paleness due to fear. It has been argued that detecting flushing may have influenced the development of primate trichromate vision. Primate studies have found that some species evaluate rivals and possible mates depending on red color characteristics.

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Facial redness is associated with testosterone levels in humans, and male skin tends to be redder than female skin. Recent results [41] showed that the perceived duration of a red screen was longer than was that of a blue screen. The results reflected sex differences; men, but not women, overestimated the duration of the red screen.

Additionally, the reaction times to a red screen were faster than those to a blue screen. Participants who reacted quickly to a red screen overestimated its duration. In a demo with people chosen at random, it was found that inside a pod bathed in blue color the average perceived duration of a minute was 11 seconds shorter than in a pod bathed in red color.

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BMJ Clinical research ed. Irish Journal of Psychological Medicine. Archived from the original w on Archived from the original on September 13, Archived from the original on Genetic, Social and General Psychology Monographs. Journal of Cross-Cultural Psychology. Explicit use of et al. Barton, and Russel A. Evolutionary perspectives on sport and competition. Annual Review of Psychology. University Press of New England, , p. The Importance of Color in Marketing".

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