Read e-book Create a Website That Converts

How to Design a Home Page That Converts

Contents:

3 Steps to a Website that Converts (in 5 Seconds or Less)

More important, if your startup process takes more than one page, you need to include a status bar to show users where they are in the process and how much remains to be done.

Let’s start with the obvious stuff

This can be accomplished successfully by just dividing the process into steps and describing every interaction and stage, as can be seen in the example below 3 simple steps, from consultation to expected result. As can be seen in the image, you need to let people know where they are in the process, what is needed to complete the process, what they need to do at each stage and, more importantly, what they will get as a reward after all the work and time spent.

Few customers are willing to spend time on a registration process or consultation. Consequently, the fewer fields they have to fill in and the fewer questions we ask, the better our conversion will be. As a recommendation, always try to give answers before asking information to the users. Connect with him on Twitter.

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3 Steps to a Website that Converts (in 5 Seconds or Less)

That kind of tutorial type article always gives me the most information and insights. I can look for myself and see what you are pointing out but also I sometimes get even more out of it from my own analysis. Thanks for the great examples and reminder of the 5 second rule. Your website is the center of your online activity and the hub for all of your marketing efforts. Attracting people to your website is great and all, but once a visitor lands on your site, you need to have a strategy in place to convert them into leads and paying customers. To increase the odds of conversion, you need to:.

For customers, their journey starts by researching online. People are deciding for themselves whether or not they are interested in buying from a company far before the company even realizes they are being considered.

The importance of a professional design

Do not read this post unless you want more customers or clients via your website. Still there? Great, let's talk about how we can make your. To build a website that converts, you need to start with conversion rate optimization. These 3 steps will keep you on track.

As you put your marketing activated website together, keep in mind that it must tell an engaging story with a hero, a problem, a journey, a call to action, and the promise of a happy ending. The story is about your customers and how they can find answers to the issues they are struggling with by using your products and solutions.

To help you build a successful marketing-activated website, below are some recommendations of what to include that will help you convert visitors into paying clients. If your website is successful, all of this needs to be done without friction or confusion.

In order for your visitors to convert on your website, they need to be able to find your website. Make it clear what you plan on doing for them and how you can help them. Make it easy for visitors to navigate around your website.

Make it as easy as possible for them to get what they want. Thinking is hard, and you should not make your customers think.

Instead, clearly indicate the next action you want them to take. If you ask for the purchase or sign-up too soon, you will lose them. Look at the screenshots above, all of them make this mistake Campaign Monitor does offer View Features button too. Guide them to the next logical step in their usage lifecycle. Joshua Porter makes a good case for burying your signup or buy button , I recommend reading it.

I love how Codacademy is doing this:. They pull you right in and make you use their service without asking for a signup or anything. The friction is usually high for any kind of signup — free or not — and here they have completely eliminated that. So how do they get people to sign up? After playing around a bit, they offer you to create an account so you could save your work. Call to action wording matters a lot.

In another test they achieved a Test your call to action. I recommend making the calls to action benefit-oriented and indicating what happens when they click.

Find Your Industry

Most people on your website know what they are looking for in a product or service. If they find something that looks similar to what they want, they will follow it read more, buy etc. Consequently, having relevant information with the exact wording your customers would use is very important. Use it on your website. People do scroll and are not afraid of it, but make sure the most important elements are visible without scrolling:.

How to Design a Home Page That Converts

Ideally the part above the fold answers the most important questions the visitor has, and the rest is supplemental reading. How long the part below the fold should be largely depends on your business. Guys over at Pipedrive told me that when they shrunk their home page, their conversions tripled. Easy to find contact information is one of the key things to making your website more trustworthy.

Display your email, phone and live chat options on every page. LessAccounting saw a 1. Flowr added a phone number to their site — and also observed a slight increase in conversions. Ignoring search engines is not wise. Use the room below the fold also for SEO — write useful stuff about your products, services and address questions your users have, but make sure the text is optimized.

Thousand words and all that. Imagine this website without the large image:.

Blu Homes sells prefab homes, and nobody is going to buy one without seeing it.