Contents:
Without marketing there can be no prospects, no appointments and no projects.
Marketing is what makes the register ring. In order to be truly successful in the landscaping business, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money. The average landscaping company looks at what others in the industry are doing, and copies it.
That would work if the items copied were successful. But often times, randomly applied attempts at landscaper marketing does not work. Use proper landscapers marketing methods.
One trick is to get ideas from other industries. What works elsewhere usually will work for landscaper marketing as well. Another trick is to test every landscapers marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.
According to the U. Ready to start your landscape marketing campaign? Here are a couple of tips: In order to be truly successful in the landscaping business, you must be a marketing expert. We use this in our DirectMail2. McGroarty covers it all from A-Z.
There are a few different types of marketing landscapers use. The first is consumer marketing. This is directly aimed at attracting people in the market to get new clients. Popular landscaper marketing avenues for consumer marketing are: Direct marketing with letters and postcards, TV, Radio, and print ads.
The second type of marketing for landscapers is aimed at other businesses. Home Builders and construction companies are great sources of getting new clients.
Referrals from other businesses are also great income producers. The problem comes into play when you are trying to manage multiple forms of marketing at the same time. Without a dedicated, experienced marketing staff working for your full-time - it can be difficult to know what marketing types are best for your landscaping business. Footbridge Media provides several marketing concepts for landscaping companies. Top landscapers know that you must always keep marketing.
Landscape Marketing That REALLY Works [Duston McGroarty] on www.farmersmarketmusic.com *FREE* shipping on qualifying offers. Internationally known marketer and. Landscape Marketing That REALLY Works - Kindle edition by Duston McGroarty. Download it once and read it on your Kindle device, PC, phones or tablets.
Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing. Footbridge Media is your solution provider. We can provide your business with the marketing methods you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget.
Let us become your marketing arm and drive the business that you need. Online marketing is about the various ways that you and your prospective clients can communicate — That includes your website, online reviews, social media presence, email marketing services, and even paid advertising like Google PPC or Facebook Ads.
For today's business needs, having a website is about as necessary for your success as a business as owning a shovel is necessary for your success in your area of expertise. As a landscaping professional, your life and your career are firmly rooted to the land. You pay your bills and feed your family by being more connected to the natural world than any other kind of home improvement specialist. To you, the natural world is your livelihood.
But times are changing. With a strong online marketing presence, you can quickly and effortlessly keep up with the changing tastes. There are, of course, message boards and Facebook pages where customers can post this information. Maybe you have a good general idea of what folks are looking for because of your daily one-on-one interactions with them, but we live in impatient times.
It's in there too.
Most of the ideas presented cost no money to use at all. I like that part.
We have hired landscapers to work on our lawn. The last page of the book even gives you a website to get further training, video tips, and sample flyers, postcards, and ads.
All for the price of a cheap lunch. Buy a copy, and use a yellow highlighter. You can't have my copy. I've read dozens of marketing books but none as straight forward as Duston's. The techniques he tells you to use are cheap to implement and easy to understand.
Thanks for keeping it simple. Very easy to understand.
Some really great ideas. Started application of ideas before I finished the book. Thank you for the help.
Although the book is geared toward landscape marketing, the information inside can easily be applied to any market. Simple and to the point, this book is a must read for any small business owner. Get to Know Us. Amazon Web Services Goodreads Shopbop. Not Enabled Word Wise: Enabled Average Customer Review: Be the first to review this item. Delivery and Returns see our delivery rates and policies.