How to Start a Movement in Your Company

How to Start a Movement That Changes the World — One Writer at a Time

Contents:

  • Create a clear and compelling vision
  • How to Start a Movement in 7 Easy Steps
  • To create real change in your company, take a lesson from social organizers.
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    • Now, here come two more people, and immediately after, three more people.

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    Now we've got momentum. This is the tipping point.

    Create a clear and compelling vision

    Now we've got a movement. So, notice that, as more people join in, it's less risky. So those that were sitting on the fence before now have no reason not to. They won't stand out, they won't be ridiculed, but they will be part of the in-crowd if they hurry. So, over the next minute, you'll see all of those that prefer to stick with the crowd because eventually they would be ridiculed for not joining in.

    And that's how you make a movement. But let's recap some lessons from this.

    How to Start a Movement in 7 Easy Steps

    So first, if you are the type, like the shirtless dancing guy that is standing alone, remember the importance of nurturing your first few followers as equals so it's clearly about the movement, not you. The biggest lesson, if you noticed — did you catch it? Yes, it was the shirtless guy who was first, and he'll get all the credit, but it was really the first follower that transformed the lone nut into a leader. So, as we're told that we should all be leaders, that would be really ineffective. If you really care about starting a movement, have the courage to follow and show others how to follow.

    And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in. And what a perfect place to do that, at TED.

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    And those efforts have important lessons for business leaders who want to create change. That boils down to a series of steps, she says. To create change in your organization, consider these priorities of successful movement-starters. Your vision helps people understand the issue and what the benefit of change will be.

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    The best visions have three parts, Dulski says. Dulski tells a story from early in her career when she tried to convince an executive in her company to make a big marketing expenditure.

    Now, she says, a big part of persuading people to think about taking action is understanding how to make them successful. For example, her team used to have a group team call on Friday mornings, Pacific time. A group of European team members galvanized around the change they wanted and used the platform to advocate for changing the call time, which fell on Friday evenings for them.

    Shape your messages and stories to reflect what matters to them, showing them choices they have, the connection to their values and purpose, and the skills that will help them navigate the proposed change. Get feedback about how the change is working and how people are responding.

    To create real change in your company, take a lesson from social organizers.

    Charging forward without testing out whether your efforts are creating the desired effect risks alienating your audiences. Have them think about their options and opportunities.

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    How to Start a Movement in Your Company [David Choe] on www.farmersmarketmusic.com * FREE* shipping on qualifying offers. This book details with vivid and humorous. In this day, people really have a lot of power. The Internet has been the great equalizer with social movements and grassroots campaigns.

    When they come to their own conclusions about the change and how it can be of value to them, mind-sets shift, she says.