Writing Good Plain English: A Straightforward Guide (Straightforward Guides)

6 Tips on Writing Amazon Product Descriptions

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Then you are termed a 'litigant in person' and this is the book for you: See our guide to Amazon SEO strategy for those details. Google looks carefully at your description when deciding whether to rank your page. And not only will your description weigh heavily in deciding where you fall in their search results, it may actually be what searchers see.

Google has ripped this snippet directly from the product description. You want your listing to be 1 in the search results and to have a great snippet that inspires people to click.

Bottom panel for Description

Google mainly looks for the search term in the title and first paragraph of any webpage, so if you included your main keyword in your title and bullet points, it will be fairly well optimized. All you have to do after that is include the keyword or keyword phrase at least once in your product description. Keeping your main keyword at the beginning of your description is ideal.

Write the rest of your description as naturally and well as possible. If it looks helpful and informative to Google, they will include up to the first characters of your product description in the search engine results.

A few additional requirements for product pages as a whole are also worth mentioning:. Personally, I prefer to stick to the rules so I have peace of mind.

2. Optimize Amazon Product Descriptions for Google

The last thing anyone wants is for their successful listing to be taken down completely out of the blue—or to incur worse sanctions from Amazon. But if you like to live dangerously, you might get away with it. People hate giant blobs of text.

For most products, the best solution is to write a description consisting of a single short paragraph. Take a look at this simple description for a best-selling backpack:. If you need to include a lot of extra info in your description, you might want to try using line breaks. But again, whether Amazon will allow it and whether it will work are up in the air. Short descriptions with a maximum of five sentences are preferable.

Writing Good Plain English: A Straightforward Guide (Straightforward Guides)

People hear these words so often that they ignore them. Use your description to set your product apart from the competition, not to sound exactly the same. Leave out the bland corporate adjectives everyone uses and make sure your description is as unique as your product. Many sellers get bogged down in lists of features.

Writing Good Plain English: A Straightforward Guide by Nicholas Corder (Paperback, ) | eBay

This seller, probably at a loss for how to make a chain sound sexy badum-tsh! It just tells you what the product is.

Examples of benefits include why a product will:. In those three sentences, the seller showed us what needs their table fulfills, how it will make your day better, and why it will impress your friends—without resorting to salesman stock phrases. Aim for a similar benefit-focused style in your own descriptions.

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What makes the perfect Amazon description remains unclear. Best Seller product descriptions were: Written with or without formatting. Stuffed full of keywords or written in plain, straightforward English. Include only product-related information. Write clearly and concisely.

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