Web Words That Work: Writing Online Copy That Sells

9 Simple Tips for Writing Persuasive Web Content

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You'll find specific coverage of SEO-optimizing your copy for Google and other major search engines. Step-by-step, you'll discover how to write punchy, effective copy that gets your point across, engages and energizes your readers, and takes your site or blog, or whatever straight to the top of search pages.

1. Treat your web visitors like wild animals

It's not that hard, if you know the secrets, and this book reveals them. Paperback , pages.

Published January 16th by Que Publishing first published December 11th To see what your friends thought of this book, please sign up. To ask other readers questions about Web Words that Work , please sign up. Lists with This Book. This book is not yet featured on Listopia.

Aug 13, Lisa Annesley rated it it was amazing Shelves: Michael Miller outlines a clean, modern approach to writing for the web. He advocates keeping copy short, simple, and organized for today's reader who skims through web pages.

2. Put your most important information first

He covers writing web pages, blog posts, social media, FAQs and more. He integrates SEO practices throughout the book. And, of course, he lists web words that work.

Web Words That Work: Writing Online Copy That Sells

This is the most valuable book on writing online copy that I have found. It has changed the way I write my blog posts, and will guide me as I write the copy f Michael Miller outlines a clean, modern approach to writing for the web. It has changed the way I write my blog posts, and will guide me as I write the copy for my new website.

See a Problem?

I highly recommend it. Apr 06, Jeni rated it liked it. It was an overview, and I'm not sure I learned much, but he didn't say anything I disagreed with.

Though there were a few chapters where I knew a lot about the subject at hand, and the overview sort of annoyed me because I sat there going, "Well, what about X? Kate rated it it was amazing Dec 14, Dorothy rated it liked it Mar 14, Eric rated it liked it Mar 14, Paolo rated it it was ok Jan 15, Pier rated it it was ok Dec 03, Celeste rated it really liked it Aug 12, John rated it really liked it Oct 26, Dee marked it as to-read Nov 16, Heidi Anderson marked it as to-read Mar 13, Jason Manford marked it as to-read May 08, Christy Urban added it Jun 05, Nicholas marked it as to-read Sep 02, Hrag Saatjian marked it as to-read Oct 31, Andrea Toribio marked it as to-read Feb 16, Fred Tyre marked it as to-read Apr 29, Text Mess marked it as to-read Jul 25, Conrad marked it as to-read Nov 22, David Fleming added it Dec 13, Marco marked it as to-read Jan 08, Hannah marked it as to-read Apr 22, Ivica marked it as to-read May 02, Rafael Aro, marked it as to-read Jun 01, Jenna marked it as to-read Oct 05, Alan Leach marked it as to-read Oct 30, Heidi marked it as to-read Nov 20, Oakley marked it as to-read Jan 03, Aug 13, Lisa Annesley rated it it was amazing Shelves: Michael Miller outlines a clean, modern approach to writing for the web.

He advocates keeping copy short, simple, and organized for today's reader who skims through web pages. He covers writing web pages, blog posts, social media, FAQs and more. He integrates SEO practices throughout the book. And, of course, he lists web words that work.

3 editions of this work

This is the most valuable book on writing online copy that I have found. It has changed the way I write my blog posts, and will guide me as I write the copy f Michael Miller outlines a clean, modern approach to writing for the web.

It has changed the way I write my blog posts, and will guide me as I write the copy for my new website. I highly recommend it. Apr 06, Jeni rated it liked it. It was an overview, and I'm not sure I learned much, but he didn't say anything I disagreed with. Though there were a few chapters where I knew a lot about the subject at hand, and the overview sort of annoyed me because I sat there going, "Well, what about X?

Kate rated it it was amazing Dec 14, Dorothy rated it liked it Mar 14, Eric rated it liked it Mar 14, Paolo rated it it was ok Jan 15, Pier rated it it was ok Dec 03, Celeste rated it really liked it Aug 12, John rated it really liked it Oct 26, Dee marked it as to-read Nov 16, Heidi Anderson marked it as to-read Mar 13, Jason Manford marked it as to-read May 08, Christy Urban added it Jun 05, Nicholas marked it as to-read Sep 02, Hrag Saatjian marked it as to-read Oct 31, Andrea Toribio marked it as to-read Feb 16, Fred Tyre marked it as to-read Apr 29, Text Mess marked it as to-read Jul 25, Conrad marked it as to-read Nov 22, David Fleming added it Dec 13, Marco marked it as to-read Jan 08, Hannah marked it as to-read Apr 22, Ivica marked it as to-read May 02, Rafael Aro, marked it as to-read Jun 01, Jenna marked it as to-read Oct 05, Alan Leach marked it as to-read Oct 30, Heidi marked it as to-read Nov 20, Oakley marked it as to-read Jan 03, Julaine marked it as to-read Jan 24, Constantin Minov marked it as to-read Feb 01, Sam marked it as to-read Jul 18, Geraldine marked it as to-read Sep 16, Alex Vtn marked it as to-read Oct 26, Dionis marked it as to-read May 11, Yulia is currently reading it Jun 24, Vidhi Gupta marked it as to-read Jul 19, There are no discussion topics on this book yet.

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