So What
Contents:
This book will transform the way you communicate: Answer the "So What? Practical techniques, examples, and exercises proven with thousands of winning salespeople. Straight from Mark Magnacca, one of the world's leading sales consultants. For all your personal interactions-in business and in life! It's tough, but true-the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering them-until they understand exactly how it'll benefit them.
So What (Pink song)
If you recognize that one hard, cold fact-and you know what to do about it-you'll make more money, achieve greater success, and even have more fun! In this book, world-renowned sales consultant Mark Magnacca shows you how to answer the "So What?
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You'll use it every day to get what you want-in business and in life! Mark Magnacca has invested the past 15 years on a search for what sets great communicators apart. Each idea has been tested in his own life and business, as well as with a wide range of clients. Mark's unique ability to bring these ideas to life will enable you to easily understand them and apply them in your own life.
Mark has helped thousands of entrepreneurs, salespeople, and executives adopt a So What Mindset that makes them indispensable in any economic cycle. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?
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Position Yourself for Success as an Advisor. The Writer's Argument, with Readings. Here's how restrictions apply. FT Press; 1 edition May 24, Language: Start reading So What? Don't have a Kindle? Try the Kindle edition and experience these great reading features: Share your thoughts with other customers. Write a customer review.
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There was a problem filtering reviews right now. Please try again later. Well-written, interesting, short and easy read, but every word means something. He talks you through examples on how and why people trying to persuade and sell are unsuccessful.
When he explains a better way to do it, it is so obvious, you're like why didn't I think of doing it that way. I have owned my own biz for 25 years, but still found a lot of great tips and strategic ideas I will be implementing with my team. Highly recommend this book.
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I still believe that's the best way to start any marketing effort. Magnacca calls this the "So What? Your audience, reader, listener, client or prospect doesn't care about your product or service unless you answer this question. That's fine in theory, but how do you actually make it happen? This book is the answer. Part of it is convincing you to take this approach, but it also provides a lot of practical advice on how to use it. For example, it includes advice on how to write a compelling biography for yourself , plan for a meeting, write a positioning statement, and more.
An excellent book for all communicators who need to engage and persuade and that's all of us!
Kindle Edition Verified Purchase. I have read more than practiced the principles presented in this book though I can attest my feeble attempts though timid are yielding surprising results. I am not sure if is all within my audience as I have noticed a new focus on my thoughts and the messages I want to honestly and earnestly convey.
"So What" is a song recorded by American singer P!nk for her fifth studio album, Funhouse (). The song was written by Pink, Max Martin, and Shellback, and . So What may refer to: Contents. 1 Music. Albums; Songs. 2 Periodicals. Music[edit]. Albums[edit]. So What (Anti-Nowhere League album), ; So What .
I totally get what Magnacca means and have been doing my best to put it in practice. Maybe I need to take a course or attend a few seminars, because no matter how I bring it, nobody seems to be paying any attention.
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