The 27 Truths of Marketing

Separating facts from fiction: Six truths about junk food marketing

Local Search is Mainstream Marketers have moved from a consolidated SEM search engine marketing approach to more of a strategic one, targeting particular industries or locations.

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Mobile Changes Everything This is an understatement. Social Media is Both a Competitor and a Partner Social media used to fall near the bottom of the online activity totem pole, but that is certainly not the case today. Consumer Search and Apps Collide One of the most important trends on the horizon is the intersection between app usage and search. Holly Bowyer Holly brings 20 years of marketing experience to YP , where she leads the YP Marketing Solutions product portfolio and oversees the messaging, positioning, content and event marketing efforts for B2B.

June 27, at 4: Leave a Reply Comment Guidelines Click here to cancel reply. Waiting for the Other Shoe to Drop. Get the latest from. Chile have also banned use of cartoon characters from sugary cereal boxes — an area we have no regulation on in this country despite their obvious appeal to children. Meanwhile the Canadian Government has recently consulted on new rules which aim to totally ban junk food advertising on all TV channels watched by children during peak viewing hours and on websites and social media channels used by children, even if they are popular with adults too.

The current rules are full of loopholes and do not apply across all forms of media. The rules cover TV, online, outdoor adverts, radio and cinema. This means media which is universally popular with both adults and children does not meet the threshold.

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Imagine a YouTube video which may be watched by 20 million viewers. As long as 15 million of them are adults, five million children also watching could be seeing adverts for junk food. Or what about a billboard in a busy London train station? Considering up to 4.

Local Search Marketing Truths and Trends You Need to Know | LSA Insider

The current rules also exclude free giveaways and event or sport sponsorship. Crucially, they do not cover packaging, meaning child-friendly characters and figures can be used on packets of sweets, crisps and sugary cereals. The current rules mean children are continually exposed to junk food adverts during their favourite TV programmes.

The current rules apply to TV programmes made specifically for children which tend to be watched by younger children. They found that the majority of food and drinks adverts shown during these programmes are for HFSS products and children can see up to nine HFSS adverts during one 30 minute TV programme.

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Levels of child obesity have not decreased since the current advertising restrictions were bought because they are ineffective. If your presentation information is in writing you can hold them to it. When you check in you will get a sheet from the welcome desk with you presentation time and the details.

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