StoryBranding: Creating Stand-out Brands Through the Power of Story

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Thanks for telling us about the problem. Return to Book Page. Preview — StoryBranding by Jim Signorelli. Why would a year advertising verteran claim that most advertising is a waste of money? This is the first edition of the award-winning, best selling book on branding. See the updated version StoryBranding 2.

StoryBranding: Creating stand-out brands through the power of story

Having worked on many famous brands as an advertising executive, Jim Signorelli has found that Why would a year advertising verteran claim that most advertising is a waste of money? Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works.

Many brands continue to get in their own way with an over-reliance on editorialized benefits. But until this book was written, few, if any provide practical advice on how to apply story thinking to branding. Whether your brand is a product, service, or yourself, you'll be taken through the 6 steps that every brand should take in order to find it's oft-hidden story, the one that will make it most attractive to its audience.

An easy, entertaining, and educational read, critics are saying this revolutionary book on branding is a must-read. Hardcover , First Edition , pages. To see what your friends thought of this book, please sign up. To ask other readers questions about StoryBranding , please sign up. Do you need to read the first edition first like a series , or can you start with the Second Edition? See 1 question about StoryBranding….

Lists with This Book. Dec 30, Nick Montgomery added it. As a follow-up read to Scott Straten's "Unmarketing", I found some similarities between these two otherwise-unrelated books.

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The difference with Jim's book "Storybranding" being that he offers a way to help find those "female-end" values that a business already stands for that will forge an emotional connection with the "male-end" values of the prospect client. I use female and male in that order only be As a follow-up read to Scott Straten's "Unmarketing", I found some similarities between these two otherwise-unrelated books. I use female and male in that order only because the focus throughout is allowing the prospect client to naturally find, become attracted to and choose your brand and eventually become affiliated with it.

It cannot be forced the other way, you need to let them come convince themselves that your brand is right for them. A somewhat innovative look at marketing, or at least non-traditional way of analyzing a business' values, beliefs and how to boil it down to a story to tell to the audience. If nothing else, it will make you watch movies with more attention placed on whether you feel the characters developed naturally and the plot supports the theme of the story.

Read this now if in marketing! This book made complete sense to me. Telling the story of your customer in ads for your products and services is much better than just touting your benefits and features. Read this book for Jim's awesome method! Sep 10, Chris rated it it was amazing Shelves: Good book with some good actionable items.

Definitely a book too go through more than once. Feb 04, ellie chun rated it it was amazing.

This books provides many actionable plans for branding and marketing. A Very great book. Feb 24, Billy rated it it was ok. I thought I would expand my reading by signing up to review this book from GreenLeaf Book Group Press, whom kindly sent me a complimentary copy. After viewing the ridiculous high priced Super Bowl commercials, I flipped opened StoryBranding without any other knowledge on marketing. They spend their money on things their family needs. Companies hire marketing agencies to sell their products to consumers, which can be difficult if the consumers cannot connect with the product.

The product needs to tell the truth, as us customers are tired of lies. You cannot just have an expensive flashy advertisement; most customers would be put off by it. It is like telling me to buy, when you should be showing me why I want to buy this brand. It took me longer to finish this book, because of several dry chapters. In addition, at times I thought the chapters repeated the same information.

StoryBranding is primary aimed for marketers and brand owners, but small business owners, writers, and bloggers can easily find the book useful. Honestly, I did not find StoryBranding to be groundbreaking. I am not in marketing, but I found most of the information to be common sense. Maybe, if they had some common sense they will read StoryBranding. Will your advertising or marketing strategy stay the same? No grammar errors, repetitive or out of line sequence sentences.

A very easy rating of 5 stars. Jan 02, Bruce Sarte rated it it was amazing. Creating Stand-Out Brands Through the Power of Story takes it all together and boils it down to something that anyone can understand whether you are a marketing guy or simply someone who has something that they think people will want. Jim takes the idea of marketing and copywriting and turns it into a brilliant and creative exercise.

Using several tried and true methods, Jim Signorelli takes the reader through a series of steps to help create the story behind your brand and then put it out to the people. Through his I AM statements and Story Briefs, the author creates something that to help you create a brand that people remember. This book is nothing short of a powerful tool for anyone trying to sell anything without the funds to buy a marketing campaign from one of the big advertising agencies. Jul 22, Tim Calkins rated it really liked it. Jim Signorelli is right on target when he writes that great brands are based on compelling stories.

People don't remember facts and figures, they remember compelling tales. Understanding the story of your brand is a top priority. In this book, the author argues persuasively that it is worth devoting time to identify your brand story. So overall I enjoyed the book. I wanted to see how he used his frameworks to drive results on real brands. But Jim Signorelli is right on target when he writes that great brands are based on compelling stories. But the book presents generalities and disguised businesses.

As a result, the material seems theoretical and I'm not sure how a manager would actually use it to deliver great business results. I really enjoyed this business book. Signorelli defines 'story' as "A narrative about a character dealing with an obstacle to achieve some important goal. Brands have intentions, too. But often that intention is too raw, too blatant and too often dismissed because the profit motive is transparent.

We start to see a belief, philosophy, or cause that defines who the brand is, not just what the brand is for. And much as we form an emotional bond with story characters, we start to relate to a brand in the same way. When we buy a brand, in a sense we join its tribe. In turn, we invite it into our lives to reinforce who we are while telling those around us what we believe is important.

Admittedly, that is a hard concept to get when we have been trained to believe that brands should boast benefits. But above all, we are constantly striving for meaning. Brands perceived as stories to be told have a better chance of helping us find meaning than they do as products to be marketed. We have to see, hear and feel its reality because it is there, not just because consumers tell us they want it there. What is real has to reveal itself not in what is promised, but in what is proven across every point of contact.

StoryBranding: Creating Stand-Out Brands Through The Power of Story by Jim Signorelli

StoryBranding is a process designed to help us know brands the way stories help us know characters. There is no magic trick to the StoryBranding method. There are no four-syllable words to learn, no ivory-tower theories to embrace. It is intuitive and easily digested. It has been proven countless times to help solve marketing communications problems with solutions that more powerfully resonate shared meaning with audiences.

It is easily understood because, without being fully aware, we already use it in our everyday communications. As its name implies, StoryBranding is rooted in the logic of stories, something psychologists have shown is part of our hardwiring. With awareness, we just rely on it more effectively. We learned about this process from principles that storytellers have been using since the beginning of language to reveal fundamental truths.

And upon further investigation, we found ourselves borrowing techniques from successful brands that have, maybe unknowingly, relied upon its principles. Some may find what follows blasphemous, as it takes on a few age-old marketing myths many of us have been saddled with since the so called disciplines of marketing were invented.

But that is OK. We did not discover the Truth. He is also the author of StoryBranding:

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