Serendipity Medias Holiday Gift Guide
Most outlets have an editorial calendar in the advertising section of their website that lists the closing and issue dates.
Holiday Gift Guide Gift-Guide-Charlotte-Tilbury-Instant-look-palette Gift- Guide-Miseno-bangle-Manfredi Gift-guide-violet-grey-island-essentials-set. great Gift ideas. Spring Guide. Tiffany & co ball dangle ring . Holiday Brush Set. READ MORE . Smythson Holiday Notebooks. READ MORE.
Sites like Cision , MyMediaInfo and Vocus also serve as valuable resources for additional editorial information and deadlines. The free service sends you emails three times a day with queries from journalists looking for story information, expert advice and products.
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Reading gift guides from past years is a helpful way of discovering the types of products that an outlet and reporter typically cover. Who is the audience?
Do they feature outdoor gear or home decorations? Does your client have a new product coming out just in time for the holiday season?
Embargoed pitching is a helpful strategy to leverage in this situation. You can pitch a reporter a not-yet-announced product if you use an embargo so the reporter knows not to share any information until an agreed upon date. In addition to a product sample, send any other materials that might be needed to work the product. Have something that requires batteries? Make sure everything is as easy as possible.
Serendipity Gifts
If the product requires a demo, be sure the outlet has a fully functioning unit and detailed instructions before they plan on filming. Our purpose is so much more. Each year we get hundreds of amazing products to play with in search of the awesome. What happens to all those awesome products once the guide goes up and the holiday rolls on? We are grateful to you for taking the time to explore our play.
Because of you we are able to give of ourselves this and every holiday season. Getting cool gifts is great but giving is so much greater. This year we are supporting families in Paradise, California hit by the most devastating wildfire in California history.
Joey Fortman is the brains behind RealityMoms. Little did Joey know, her traditional media background would pave the way for success at Real Mom Media. When not at the sports complex with one of her kids, on an island or a grocery store run, or on Facebook Live with RealityMoms contributors, Joey is obsessed with adult coloring.