Interaktive Infografiken (X.media.press) (German Edition)

Informationsvisualisierung: Web - Print - Signaletik. by Torsten Stapelkamp PDF

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I doubt most of visualisations of data could truly be understood by a huge readership. We additional have to improve our narrative skills to produce more readable, engaging infographics. Have to get different thinking newsrooms and working teams for some issues. Was will ich erreichen? Wenn es keiner liest, brauchen Sie auch keine weiteren Regeln. Wer pure Informationen braucht, sucht im Telefonbuch oder bei Wikipedia. Nur so bieten wir dem Leser die Chance, Informationen selbst zu entdecken. Es geht viel weniger darum, welche Informationen man anbieten will als darum, was die Zielperson eigentlich wissen will.

Grafik ist nicht Informations-Basisdemokratie. Einswerden von Text und Bild. Die Kernaussagen einer guten Infografik beantworten die wichtigsten Fragen zu einem Thema. Briefing und Zeitplan aufstellen. In Abstimmung mit dem Projektmanager entsteht danach der genaue Zeitplan.

Sammeln und Sichten Zu Beginn liegt ein undurchdringliches Chaos an ungewichteten Informationen vor, die es erstmal zu sichten gilt.

Was nicht importiert werden kann, wird von Fotos oder gescannten Dokumenten im Adobe Illustrator nachgezeichnet. Texturierung Nun kommen die Fotos aus dem Stadion zum Einsatz. Fast wie beim Film wird oft mit einer 3 Spot Beleuchtung gearbeitet, was bei komplexeren Modellen wie dem Stadion allerdings nicht ausreicht.

Diese 2D Elemente sind zudem auf einer anderen Informationsstufe als die 3D Elemente angesiedelt und verleihen der Grafik dadurch eine visuelle Tiefe. Das Gesamtlayout kann in unterschiedlichsten Programmen umgesetzt werden und ist einzig der Frage untergeordnet: Jede Einzelgrafik eines solchen Projekts kann im Rahmen eines anderen Layouts oder in anderen Medien wieder zum Einsatz kommen. An Infographic can explain a lot of things in a very short time. We try to produce a very uncommon kind of communication tool in Germany. It is not only showing a scenery, an intelligent picture also explains some specific technical aspects, and this information you can get visually out of a intelligent image.

Specially in Germany we have only a few universities who offers studies in infographics, because normally if you go to a university you can study graphics.

Graphics means to do graphics arts, to bring forms together with text, etc, but always on a aesthetic visual aspect. Often people come and say: The main problem is that the client has no idea how complex production can be. A 3d model or an animation is a whole load of work. A very complicated version of a infographic can include sometimes up to 10 or 12 people who work on it. Despite the usual skills you need to have, maybe the best designers sometimes only know photoshop, or they only know Ilustrator.

A infographic designer has to know a huge variety of different programs, he has to know about Indesign, Ilustrator, Photoshop, some 3D programs like Cinema 4D, he needs to know basic skills of cutting. This are very high request to our designers.. But it is also the understanding of infographics. We produce a huge variety of infographics, we do very small charts, bar charts or pie charts, and this, the one I mentioned, the very big ones, but we spend as much energy and sometimes as much time on the small graphics, like on the bigger graphics, because the most important thing for us is how could we show the content in the best way, how can the information be told in the best way and there we spend a lot of energy.

A lot of power in developing new comparisons, to show people the difference between numbers. There is no need to do a high resolution 3D style for a simple workflow or for some numbers that can be shown in a pie graphic, rather than a 3D optic. That is not necessary, so the key point for a very nice infographic is the balance between design and information, so there should bet he main information, the focus and the Design should always support that information. In the future of infographics. The most exciting moments are always the reactions of our clients, when they see the first scribble, and when they see the graphic in the end, because imagination can bring you somewhere, but th e stuff we produce here, mostly surprises people a lot and makes them very happy.

Wie aber kann ich z. Wer pure Information braucht, schaut ins Telefonbuch oder bei Wikipedia. Nur so bieten wir dem zu Informierenden die Chance, das neue Wissen selbst zu entdecken. Besonders der Einsatz reichhaltiger Infografiken wird diesem Anspruch gerecht. Atemberaubende Visualisierungen sind z. Alle wichtigen Informationen zum spezifischen Thema, z.

Es entsteht der Eindruck von Transparenz, wenn Vorhaben detailgenau kommuniziert werden. Zudem steigt die Identifikation mit Strukturen oder Vorhaben in der eigenen Region, wenn sich die Bewohner informiert und damit involviert wissen. A new gateway to what we could know Journalism today faces many challenges and changes at once.

Bestselling Series

It is very difficult to see in this mess where the really interesting prospects might be? To make a long story short: However, while working as creative and infographic director Berlin, for the last couple of years, I discovered that there is a big deal missing in news business today and i think it would allow journalists in the future to captivate a new, broad readership. This something is stashed away behind the mystical term of data-driven journalism DDJ. Most people think that this is just the art of creating colorful but confusing diagrams frequently out of open source information available on popular social networks indeed, it often seems that people play around with this promotional data just because it is available and i think there is not other professional future for this kind of infotainment than student research projects.

So is this upcoming DDJ a priori just a dead man walking? Where are the compelling stories behind these incomprehensive graphical pictures of hardly interesting figures? Is there something else to open up for a worldwide journalistic community than just new tools for data-mining? What else could be included by the term data-driven journalism?

Digitales Colormanagement : Farbe in Der Publishing-Praxis

A key content news serial with enormous importance. So we should handle it notably… And really, since the first records of the catastrophe there have been countless interviews, expert analysises, exposures of corruption within companies and administrations, of ineffective reparation efforts, citations, explanations and helpless excuses.

The coverage in Germany, for example, has thus produced an unmanageable chaos of information. And finally after two months of reporting I have lost the overview. What where all the quoted failures, when were they revealed, which are the involved groups and companies, how much are 25 tsd barrels of oil each day and how much fuel is sold at just one gas station at one day in comparison, how many people are effected by this tragedy, and all the rest of it: If you want to size it up, you do have to do research on your own for at least two or three days.

And when you then finally look at your little collection of facts and figures, your small library, the problem remains: Where is the clue, where is the conclusion on it all.

What we lack are sites where we can see how a global story evolves from the moment it becomes breaking news. Readers need journalists who offer summeries of all these informations and give decisive hints for interpretations within easy to use interfaces! With modern technology we could deliver such widespread sights and just start in the very moment we realise an incident might become covering news.

And even if information were conflicting an fragmentary in the beginning it is quite imaginable to follow first speculations through verification step by step and to feel the story growing. While the desaster in the Mexican Gulf still evolves, we find perfectly arranged online-tools for the world soccer championship, for example. You will find all teams compared to each other by there individual statistics, get the whole schedules and track records of each player described in detail. All the news and special reports are there to create an substantive and informative online experience.

This is not a question of technical platform, but of a different approach. This is a different way to think and presupposes a diverse cognitive model — first of all: People cannot cope with our written information overflow today, so we need not only word based but visual journalists who are able to bundle, clear up and arrange the mass of available information and to line these informations with graphic ideas and illustrative representations for a better understanding. They have to work together with infographic artists and programmers in other news-interfaces than the existing cms based appearances.

Therefore we have to implement new workflows in our common newsrooms and add other specialists to the staff there, to develop new, nonlinear and adequate storytelling technics. But as we have developed the ability to gather huge amounts of data nowadays, we will now have to improve — at last — our ability to explain complicated processes, political and social interrelations in much more illustrative ways than before.

A great many systems governing our world have become far too complex to be described only by words. There could evolve, however, a new important news segment with more visual and vivid formats that inspires new audiences in the future. Wer heute konsequent und erfolgreich kommunizieren will ist auf ein klares und eindeutiges Informationsmanagement angewiesen. Das Thema selbst zur interaktiven Erfahrung zu machen, sollte bei interaktiven Anwendungen die erste Regel sein. Ob im Print, interaktiv oder im Bewegtbild — jedes Medienformat erfordert seine eigene Vermittlungsstrategie und Dramaturgie.

Helping Infographics Out of the Newsroom There is a wide range of applications waiting for infographics outside the traditional editorial environment, as society become more transparent, product differences become more difficult to communicate, and the attention span of busy readers continues to decline. By Stefan Fichtel Germany came late to the infographic game.

Maybe it is because of the traditional dominance of photographs at the expense of illustrations in German publications. There were probably lots of reasons for this. Whatever the ultimate explanation the quality and quantity of infographics in German editorial outlets often still lagged behind many countries. Now the gap is increasing, because coming along with the European media crisis, newspapers and magazines use even less infographics today.

But instead of losing their jobs, there is a bigger demand for infographic artists than ever before.

Infografiken erstellen

It is interesting to note how quickly infographics have spread to other applications here, such as corporate communications, public relations, even business-to-business marketing and here they are almost booming and a lot more popular than in traditional editorial design. And this points to some exciting possibilities for the future. Our company began with traditional Infographics for magazines and newspapers.

And they used to be a vital part in the redesign work we did for publishers. But meanwhile only a few of them still work with our traditional publishing clients. Most of them, in fact, work closely with other departments and in other sectors. Our experience is that once you get the basics right for applying infographics successfully in an editorial environment, it does not take long before you can apply the same principles to a wide variety of projects outside the newsroom. Adding Spark to Internal Publications Our track record with lots of high-profile work for our editorial clients has been a huge benefit in attracting corporate clients, and I think there are a number of reasons why.

Some are related very specifically to the quality of our work. But others have more to do with the corporate environment at large, which I believe offers growing opportunities for infographics. With poster sized, double-page spreads in employee publications we were able to show corporate communicators the possibilities of infographics for explaining products and processes within the company. And being able to add this feature to our products we gained a big advantage over our publishing competitors for corporate communication. One of our custom publishing clients is the Bosch company.

We produce the paper in nine languages, and in a number of regional and demographic editions. One of the key missions of the paper is to create a common sense of identity for tens of thousands of Bosch workers all over the globe, often working completely different product areas. In a recent issue, we showed how Bosch hydraulic pumps were being used at a port in Dubai. Sometimes to describe scientific phenomenon, or to demonstrate real data.

The following examples illustrate these seldom realized properties of infographics and show their enormous potential. Let us have a look at another of our publishing clients, the Deutsche Bahn. Last year the company took a big hit by the drop off in rail freight. This was a big operation, but most of the actors were by necessity focused on their own project, in their own sector of the sprawling company. To insure that none of the , employees lost sight of the big picture, we created a poster insert for the regular DB Welt which not only listed the most important projects in the program, but then showed how they worked in relation to one another.

This poster was also distributed to senior management and was designated to be hang up in break rooms where people had the chance now to understand the new strategy within minutes. Again, mission accomplished, thanks to another first-rate infographic in the rather unusual context of an internal publication. For a big German car manufacturer we created a unique infographic which shows the complex process of building a virtual model of a passenger car before it would actually be launched. At first sight it looks like an easy challenge, but as you enter the process you realize a lot of problems coming up: By transforming abstract process tables into an understandable image we enabled trainees to become familiar with the sophisticated process more quickly so they could get all participants on board to implement this new workflow with the production line.

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