Harrimans Money Miscellany: A collection of financial facts and corporate curiosities

Pearce, Craig (Screenwriter)

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This essential guide will give readers an overview of the fashion industry and what makes it tick. It will guide them through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. This comprehensive book will inspire fashion lovers to turn their dream into a reality.

Five Steps to Building a Brand. This is the ultimate introduction to branding your business - a free eBook to help you define, present and maintain your business brand, produced in partnership between Enterprise Nation and iStock. From tone of voice to brand guidelines we've got you covered. You'll find links to webinars and other helpful and free online tools.

Consider this your branding companion, guiding you in plain English with helpful hints and real life scenario's including Jim Cregan of Jimmy's Iced Coffee and Jane Field of Jonny's Sister. Discover how to work with a portfolio of images and read about the social media platforms that could make you money and drive traffic to your business.

You'll find out about buying, licensing and how to use brand imagery effectively, with advice fromiStock, the original crowd-sourced imagery site that helps you create beautiful, visual work without breaking the budget. There are tips on communication from Jessie Warrener of SimplyBusiness. As a small business in a world where consumers are savvy, connected and regularly exposed to newness you only have seconds to get your brand across.

By following the steps in this eBook you''ll be able to define your brand, present it, and keep it consistent and refreshed. Small Business Tax Planning All you need to know from start-up to retirement.

Effective planning of your tax affairs to help your business save money Every profitable business in the UK has to pay tax, but some small businesses pay more tax than is necessary. This book examines the tax liabilities that the owners or managers of small businesses need to bear in mind and explains how to manage these tax requirements in the best possible way so as to avoid paying more tax than you have to.

Uniquely, this guide traces how tax should be dealt with throughout the life-cycle of a business, from start-up to the time it is sold, wound up, or passed on, so that whatever stage your business is at this book will be valuable for you. Areas that are covered include: Guidance about tax is spread over many different locations; on the internet, in booklets provided by HMRC, and in magazines and annual publications. Russell Cockburn brings the information together in this simple and incisive summary enabling you to approach your tax affairs as efficiently as possible.

Instant Millionaires The secrets of overnight success. In this book you will meet three dozen impatient people. They weren't satisfied with the slow, plodding, money-saving route to financial security, the safe route that most of us feel stuck with. They wanted instant wealth - and they got it.

As Max Gunther points out, our folklore frowns on the idea of quick money. As in the fable about the race between a tortoise and a hare. The stories in this book are not fables. In these stories, the hares win. Gunther opens with a few dazzling millionaire legends, such as the man who invented Monopoly. You'll then meet fascinating characters such as: Harvey Shuster, who beat the stock market; Howard Brown, who decided to be rich and became a multi-millionaire within three years; and a group of men who made fast fortunes on fads such as the Hula Hoop and the Frisbee.

These stores illustrate that the dream of quick money isn't such a ridiculous dream after all. Read these tales about hares who have won and when you have, maybe you'll decide to run with them. The key to success in raising funding, whether for yourself or on behalf of a client, is identifying the areas within the company where funding options could apply, and then providing a comprehensive solution specifically designed to meet those needs. However, many people are unaware of the various options available, and these days there are several out-of-the-box solutions which also move beyond the traditional finance and funding offerings.

The information contained in this Directory provides all the insight and information you require to make a successful application for funding and covers: Pitching Products For Small Business How to successfully prepare your business, brand and products, and sell to retail buyers. Have you come up with the next big thing? Or found a new way to improve an existing idea? Either way, your next step is to get your product into the stores on the high street.

This may seem daunting or even unachievable but you can do it, without the need for warehouses full of stock and expensive consultants. In this new book, Laura Rigney, founder of Pitcher House www. There are also invaluable case studies that give you an insight into what to expect, both from buyers, who describe what makes a good and bad pitch, and from business owners, who describe their experiences.

Learn the pitching dos and don'ts from both sides.

Harrimans Money Miscellany A Collection Of Financial Facts And Corporate Curiosities 2008

Pitching Products for Small Business is your essential guide to getting your product on the high street. Top tips from long-term PowerSeller and eBay expert Bob Pugh The eBay marketplace can be daunting for the inexperienced seller and it can seem tough to go up against established PowerSellers. But it is possible for your business to compete successfully, and make a good profit, if you plan carefully, work efficiently and take the right approach. To help you on your way, Robert Pugh, author of the hugely popular eBay Business Handbook, has produced this collection of essential eBay tips.

In this concise guide Robert - or Mollybol to the eBay community - reveals the techniques that have enabled him to become a successful and profitable seller over a period of seven years If you have made a start on eBay but are looking to take things to the next level and increase sales and maximise profits, this book will provide you with loads of useful ideas. From Nothing to Everything. From Nothing to Everything tells the extraordinary story of Rami Ranger, award-winning business-owner, philanthropist and political reformer. Beginning with a dramatic flight from home during the turmoil of the break-up of India in , Rami's journey takes in the assassination of his father, childhood hardship under the guiding hand of his mother, emigration to England and the long fight against prejudice to achieve success on a scale he could hardly have imagined as a naive young immigrant in London in The business has received a record-breaking five successive Queen's Awards and Rami himself has been awarded the MBE for his efforts to foster greater social and political opportunities for the British Asian community.

En route from poverty to riches, Rami offers lessons in business and lessons in life, drawing heavily on the values instilled in him by a mother who, having lost her husband, home and ancestral homeland, refused to give up on her children. As Rami himself puts it: What one needs is self-respect, ethics, commitment and empathy for others. Fast Track Entrepreneur Success leaves footprints. They have all played a part in the remarkable life story of Paul Oberschneider.

Paul's business success has included: Quick marketing ideas with fast results! You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? The solution is here! The 5-Minute Marketer is packed with tried-and-tested ways to market your business in 5 minutes or less. Written by Stefan Ekberg, an author with over 20 years' experience in marketing for small firms, this is an amazing book of marketing hacks for anyone who doesn't want to waste time when spreading the word about their business.

Some of the techniques will be new to you, while some are familiar ideas that are too easily forgotten in the day-to-day pressures of running a business. You'll find tips on generating new orders, speeding up sales, selling more online, improving your website and much more. Read with an open mind and highlight the ideas you would like to try, then just find 5 minutes and put them into practice.

Now what are you waiting for? In 5 minutes' time you could have marketed your business in at least one new way. Don't delay any longer - start reading and start marketing. Become a 5-minute marketer! The traditional role of the university has been to teach and conduct original research, but this situation is changing. As governments judge universities on new criteria - including the 'impact' they have - and as universities are driven to search for finance from new sources, those that run universities are increasingly looking to exploit the intellectual property created by their researchers to help deliver this impact and income.

How this should be done, and whether it should be done at all, is subject to much debate. The key issues are: This book investigates these issues. After a review of how the current situation came to be, the views and experiences of a range of experts are presented, including those of a former high court judge, a senior lawyer, a patent attorney and professionals involved in technology transfer.

The contributors examine whether the roles of higher education institutions have changed, what academics and universities should be doing, and how technology transfer can be made more effective and efficient. To conclude, a provocative look at the ethics of the situation is presented. This insightful and thought-provoking book will help readers to understand more about an increasingly important aspect of academia and business. How to Run Successful Events.

Events are a proven route to increasing sales, raising your profile and becoming an expert in your field. Without too much work and a little smart planning, events can offer big rewards, including: He and his family have been long-term members of The Times Rich List. One of the best examples of the self-made man, John started working life at fifteen as a "chippy". Every venture he has embarked on, he has achieved with drive and success. His legendary reputation is as the most successful builder of retirement homes across Europe.

He has also built and skippered winning ocean-racing yachts. He has owned and run a top polo team. He became a big game hunter and avid game bird shooter, underwater diver, skier and squash player. He makes other septuagenarians look really old. In this book John McCarthy recounts his fascinating life story so far. But these are not just the interesting memoirs of a successful man. John's tussles with bankers and lawyers, planners and politicians, Government red tape and political autocracy, competitors and recalcitrant employees tell a story that has real relevance to all aspiring entrepreneurs in whatever field of endeavour.

John McCarthy's rules of engagement and how to build a billion pound company are as topical now as they were when he did it. Private enterprises are essential to a nation's economy and society - yet without finance, or risk capital, they may never get off the ground. Lack of risk capital on suitable terms thus frustrates entrepreneurial ambition, and checks economic growth.

And, just as damaging, the search for finance can lead companies and businesses into unsuitable funding arrangements - such as bank loans or equity deals with external investors - that burden them with excessive debt or limit the ability of managers to run the business. This book proposes a fresh solution to the search for risk capital that should suit enterprise and investor alike.

Ian Whalley begins by describing the rich inheritance of private enterprises and the financial systems which support them in major market economies. He looks at some serious problems which afflict many enterprises when they seek funding through conventional methods: A common theme emerges - enterprises of all types struggle to obtain risk capital without taking on debt or compromising effective management control. The capital is necessary but the drawbacks are potentially fatal.

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The book shows how the dual functions of equity - risk capital and ownership capital - can be separated and thus how risk finance can be raised without affecting the ownership or control of a company, and without traditional borrowing. The model for achieving this is royalty funding, a system grounded in the proven and familiar practice of licensing. Under this system enterprises pay for the invested risk capital by means of royalties on the sales revenues they achieve, rather than become debtors or partners to those who provide the funds.

Royalty funding will benefit both those who own and manage enterprises and also the investors who receive a contractually committed return whilst maintaining the security of asset ownership in the event of a failure of the enterprise. Whalley explains how royalty funding could be put into practice for a range of different enterprises, and draws some broad conclusions about the impact that royalty funding could have if used to finance business in the future.

Offering a compelling alternative that complements current financial models this is an essential read for anyone involved in establishing, running or investing in successful enterprises, as well as policymakers and academics. Why Sell Tacos In Africa? What is a self-made man or woman? Ever thought about it? Success is not a straight-line deal. There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.

Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar. Refreshingly simple finance for small business A straight-talking guide to finance and accounting. Would you love to turn your passion into a small business, but are frightened of getting on the wrong side of the taxman?

Do you run a small business and find it's a desperate struggle to keep all your paperwork in the right place, never mind work out how much tax you should pay each year? In this friendly, informative book, bilingual qualified accountant Emily Coltman guides you through what you need to know on the finance and accounting side when you're setting up and running a small business.

Emily speaks plain English as well as accountants jargon! She has many years experience of helping small business owners with their finance and accounting, and this book is written for anyone running a small business for whom double entry might as well be double Dutch! This book explains the different ways a business can be set up and structured legally and what the advantages and disadvantages of each kind of structure are, including the different taxes that each has to pay, and when those taxes have to be paid.

It looks at where you might find the money to start or grow your business, and why you might choose the different sources. There are suggestions for how to organise your paperwork and advice on what records you need to keep and for how long. You'll hear how to keep on the right side of the taxman, what expenses you can and can't claim tax relief on, and how to claim tax relief when you buy equipment for your business - and what 'tax relief' actually is! This easy-to-read bitesize guide answers all the tax and accounting questions you have - and those you haven't thought of yet.

Make Money From Makes A guide to turning your hobby into a business. Make Money from Makes is for anyone who has a passion, skill or hobby and an interest in turning this into a business. You may be baking cakes for friends and family and dreaming of doing this full-time, or have a way with words that could be turned into commissions.

Maybe you paint or draw and wonder if those who offer praise would be prepared to pay for your creations, or whether your flair for fashion could lead to financial return. Whatever your talent, it's likely you can turn this into a business with customers paying for the quality products or services you offer. Whether artisan or tailor, writer or baker, what you will discover from this book is how to: The book is also packed with stories of people who have successfully started and grown their own businesses, with all of them giving their stories and top tips for success.

With clear steps, useful links and expert advice, consider this book your guide as you launch your business, and embark on a most exciting adventure! Latin America is much more than football and beaches. A continent of million people enjoying a period of strong economic growth is now attracting worldwide attention for its amazing opportunities.

But are UK small businesses making the most of these opportunities? If not, what is stopping them? Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America - the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them.

From business etiquette to import barriers, from currency issues to multilingual ecommerce, Gabriela explores the wealth of information out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm! A small business owner herself, Gabriela knows how to talk to her audience - and inspire them to a journey full of possibilities. Technology is all around us. Mobile phones, computers, the internet, e-mail, satellite navigation - the list is endless.

But are you making the most of technology in YOUR business? Whether you run a retail shop or a home based business, using the right technology can radically transform the way you operate, making you more efficient, saving you time and money, and inspiring you to push your business further. This eBook aims to introduce business owners to new technology tools which will enhance or even revolutionise the way you operate your business! Coupled with tips to make the best use of your new found tools, this eBook will supercharge you and launch your business into the techno-sphere.

So what are you waiting for, lets plug in, log-on and get started Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren't sure what to demand or what questions to ask.

If so, then The Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you.

Your team expects, and needs, you to take the lead. You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it's on your radar. So you won't find instructions on how to use the various social media platforms in The Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong.

Jennifer Janson has gathered data and thoughts from the world's leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises. It is time to think about how your business reputation is affected by social media.

All you need to get you started is The Reputation Playbook. There are tips that cover specific social media platforms such as LinkedIn, Twitter, Facebook, YouTube and SlideShare, as well as tips to improve your use of social media generally. This book not only gives practical suggestions but many of the tips also include clear instructions on how to implement them. This is a brilliantly revealing, often laugh-out-loud guide for every dreamer, college-leaver and second career-er who has ever thought about starting their own business but fallen asleep in the first chapter of a typical business book.

Based on what entrepreneur Robin Bennett has found to work over the last odd years in business, it is a frank, witty and revealing look at exactly how to become your own boss without going mad or broke. This book is a detailed description of how to start a small business from scratch, with relatively little money, and how that business can give you a comfortable standard of living with little or no risk in the long term. Read it and find out how you too can make a good living and still live the good life!

The StartUp Kit Everything you need to start a small business. The StartUp Kit contains everything you need to start and run your own business! This book is a friendly guide covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments. Full of great advice from start-up expert Emma Jones, it's packed with case studies of people who've successfully started their own businesses. It also comes with great offers from some of the leading brands for small business.

By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Across the range of illustrated household reference titles, from children's books to travel guides, its distinctive look of colourful images cut out against a white background could be seen on bookshelves throughout the country - and indeed the publishing world.

Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson. Christopher Davis is uniquely positioned to tell the story of DK's rise and fall. He joined the company at its foundation and in due course became Group Publisher. The narrative he provides is a dual one, encompassing the visionary genius of Peter Kindersley and the publishing revolution he fomented, and charting the remarkable, sometimes precarious, frequently hilarious, roller-coaster ride as the company grew from a handful of people in a studio in South London to a substantial global business.

In the rapidly changing publishing climate of today, this book is also a nostalgic reminder of a time when creativity could flourish unburdened by the shackles of corporate bureaucracy. Turn Your Talent into a Business A guide to earning a living from your hobby. Everyone has a talent, and there's never been a better time to turn your talent into turnover.

Written in plain English, this book, by small business guru Emma Jones, takes you step-by-step through the process, and is also packed with case studies and top tips from people who have successfully made the leap. Produced in partnership with Country Living Magazine, this book is for anyone who has a passion, skill or hobby and an interest in turning it into a business.

You will discover how to: A plain English guide to international finance for small UK-based businesses, this book is essential if you're considering exports.

The world is shrinking. If your business has a website, or if you're using Twitter or are on LinkedIn, then you and your business can be seen by people right across the world, and lots of them might be your potential customers. There are lots of exciting opportunities out there. But there is always a catch. Keeping on the right side of the taxman can be time-consuming enough if you run a small business and don't sell or buy anything outside the UK. When you look outside our borders, there are even more tax traps waiting for the unwary small business owner.

What should you do to make sure you don't fall foul of not only HM Revenue and Customs, but also the tax authorities in the countries where you're buying and selling your wares? What would it mean for tax if you're travelling overseas yourself to carry out a project for a customer, or if you want to be based in the UK and sell goods or services to customers abroad, or if you want to set up a satellite business outside the UK? How should you deal with selling to customers, and buying from suppliers, in foreign currencies?

You may well want to keep your business small, but what if you want to have a local staff member or agent abroad? What are the pitfalls? And are there any grants or help available for small businesses who want to look beyond the UK's shores for customers? Emily Coltman answers all these questions and more in this brand new book. Packed with useful guidance and case studies from UK small business owners who have either spent time working abroad or who are based in the UK but still trade with the world, this book is a must-read for any small business owner who would like to take their business global but is worried about what this would mean for tax.

Crafting a Successful Small Business Making, marketing and merchandising. The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented.

If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out: Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success! Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur.

Not only is it highly affordable largely free , it is also available to anyone with an opinion - and who doesn't have one of those? Becoming THE Expert explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight. Written in plain English and using real world examples, the book explains how to find your voice and then plan, create and distribute Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities and social media.

This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialogue with the communities they serve. The Pest Detectives The definitive history of Rentokil.

Rentokil is the heart and soul of pest control. A brand synonymous with its field and familiar to all. Innovative, ground-breaking, highly professional; renowned for scientific rigour and go-the-extra-mile customer service. At last, here's a book that tells the full story of Rentokil's rise into an international powerhouse - and the pest problems it encountered and solved along the way.

The Pest Detectives explores the origins of the brand, including the story of founder Professor Harold Maxwell-Lefroy, a brilliant yet tragic figure; Britain's first Imperial Entomologist and one of the foremost scientific minds of the early 20th century. It covers the personalities, big deals, landmark assignments and technical accomplishments that shaped the business.

But as well as looking back, The Pest Detectives is very much a book about the business today: Through interviews with senior managers and talented 'pest detectives' on the ground, Rob Gray paints a picture of what the brand stands for and where it is going. A compelling picture of the greatest pest control business there has ever been. Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost.

The fact is that email marketing, if you treat it right, works better than any other marketing technique available - both on or offline. This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content.

It tells you how to put in place the important principles and techniques that will improve your email marketing, making it more engaging for your audience and more profitable for you. No matter what kind of business you are in, email marketing, combined with the simple best practices featured here, will help you increase customer retention and drive profitability.

If you want to start making relationships pay, now is the time to invest in email marketing. This guide from John Hayes will get you started in the right way, or show you how to improve the email marketing you are already doing. If you want to start your own airline, this book isn't for you. This is the business book for everyone tired of being told they have to have the next big thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives - without having to takeover the world.

Or dance to Lord Sugar's tune.

Or go cap-in-hand to the Dragons. Author and business advisor Ken Horn has helped thousands of people to be a success running their own business, reaching freedom and financial security not by winning the Big Business Idea Lottery but simply through delivering traditional services in existing markets.

Bringing a master's knowledge of the ins and outs of starting and running a successful small business, Ken: He also uncovers a whole host of secret shortcuts that are too easily missed - especially when it comes to sales and marketing. Straight-talking, bursting with examples, packed with inspiration - and promising not to waste a minute of your time - this book is like having a top business mentor on hand throughout your start-up journey. Working 5 to 9.

Become your own boss, in your own time! Emma Jones, founder of the home business website Enterprise Nation and author of 'Spare Room Start Up', delves into the working 5pm to 9pm trend and profiles 60 people who are running successful businesses outside of their normal office hours, everything from writing, baking and accounting, to magic, music and even pig farming!

She offers over 50 ideas of businesses you can run in your spare time and looks at franchise ideas that can be run in the same way. There's advice on starting a business, sales, marketing, technology and how to maintain your social life whilst working 5 to 9. Spark for the Fire How youthful thinking unlocks creativity.

This is the most extraordinary time for people with a desire to make things Spark for the Fire is for everyone who wants to excel. For the people who are passionate about what they want to do. For those whose imaginations demand to be put to use, in any discipline. Now more than ever, youthful thinking can help spark the fire of creativity. This must-read book reveals how. The Maverick Dispatches from an unrepentant capitalist. His short, pithy essays tackled subjects ranging from rich lists to bankrupt companies, from high finance to investment techniques, from philanthropy to trophy wives, bringing a practitioner's eye to the commercial world and the people in it.

The Maverick quickly developed a cult following among readers who wanted to understand the blunt truth about investment, entrepreneurs, business history, and corporate life. This book brings together 84 of the best articles, with updates, in a single volume. What makes them unique is that Luke Johnson is not just a first-class writer, he is also one of Britain's most successful entrepreneurs.

He made his name with PizzaExpress, has run and owned businesses in many different sectors, and now takes stakes in fast-growing businesses through his company, Risk Capital Partners. He is also Chairman of Channel 4. The diversity of his experience enables him to write with insight and perspective about the very serious matter of making and losing money. If you are in business, you will find The Maverick entertaining, informative and inspiring.

If you are not in business, you will discover what makes business people tick, the hurdles they have to overcome to succeed, and the substantial benefits they bring to society. This book is aimed at garden lovers and anyone keen to turn their gardening talent into a business. It's for those who, while stuck in an office, have always dreamed of making a living outdoors, for second career-ers who have a flair for gardening and want a job that makes them happy and for anyone who would like to combine a love of plants of gardens with the freedom of being their own boss.

Uniquely, the book looks at the diverse opportunities that exist in gardening, from running a nursery to building a garden maintenance business, and from training to be a landscape designer to writing about gardening for a living. Taking the reader through how to pursue each type of business successfully, it looks at everything from researching the competition, training and internships, to how to get your first job, develop a network and grow the business.

As well as all the practical information required to start a gardening business, this essential guide profiles 20 individuals and tells their inspiring stories - from the doctor who became a garden designer and whose work ended up on national television, to the high-flying fashion director who gave up the rat race to make a living from growing traditional roses. Packed with advice, tips and resources, this book offers everything you need to start your own successful gardening business.

As the UK witnesses record numbers of people starting a business, accessing the funds to start and grow has become a popular topic. As a small business there are other fund-raising options open to you, from charities to government, social enterprise funds to credit cards, and community lenders.

Fifty such options are presented in this eBook with links to find out more on the sources that suit you most. You may be looking for funds to promote your business, develop a prototype, or for working capital to tide you over from one order to the next.

Whatever the reason and however much the amount, you'll find here a source of funding that provides a perfect match. Emoti-coms A marketing guide to communicating through emotions. From shouting to singing your message. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time.

Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication - and consumers - can benefit from this. Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement.

A share of heart, not a split-second of attention, must now be the goal of all marketers. Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world.

A fascinating and provocative read for all marketing and communications professionals. Secrets of Big Business innovation. Innovation is all around us every day; every product we use, every piece of packaging we open, every service we experience; all of these started out as ideas that have been developed and deployed. Yet that path from coming up with ideas to having successful products in the market is incredibly difficult. Many, many more ideas fail along the way, and never reach the market.

The challenge of delivering innovation is even harder in big businesses than in start-ups. These corporate giants are designed to optimize their core business, drive efficiency and have many checks and balances to avoid risk. This is the exact opposite of the mantra of innovation, yet innovation is one of the keys to business success.

Great companies thrive on innovation, whilst those that fail to innovate wither and die. There are a host of "corporate entrepreneurs" out there facing the challenge of delivering innovation every day, in every big business. They are faced with unwieldy governance, political infighting, traditional thinking, bureaucratic processes, unforgiving targets, unfocused sponsorship and limited resource.

All of that on top of the common challenges faced by entrepreneurs launching new businesses. In The Secrets of Big Business Innovation some of the most experienced and successful of these corporate entrepreneurs have contributed their "secrets" - the tips and tricks that make the difference between success and failure and between corporate ignominy and fame. The Secrets of Big Business Innovation sets out the secrets of establishing and sustaining a successful innovation programme and driving great innovation projects through it.

The "secrets" are supported by over short case studies giving real-life examples from some of the world's greatest companies. This is a practical guide that works through the typical lifecycle of an innovation programme covering where things go wrong and ways to avoid the pitfalls, whatever business you are in and whatever process you are using.

Dear Entrepreneur Letters from those that have made it and are making it happen. By Danny Bailey and Andrew Blackman. Do you want to leave your ? Do you want to be your own boss? Are you an entrepreneur? Dear Entrepreneur is an unmissable collection of candid and inspiring letters from business founders who have been there and done it or who are building successful businesses right now. However far along on your business adventure you may be, these letters are the perfect companion.

Packed with must-read words of movers and shakers, they have been written by those who have been where you are and know what it will take to succeed. If you're thinking of setting up your own business, we couldn't recommend it highly enough. If you run a small business, then your customers are online. They search for products online, they assess stores and service providers online, and they buy online. So you and your business need an online presence; the time has long past when a business can afford to be without a website.

Once your business has a website, you can't stop there. You need to invest time and energy in establishing your online presence so that your website and range of online marketing tactics work effectively. This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. Lola Bailey begins by laying down the essential basics that you need in place before steadily building up to more advanced techniques. Jargon is carefully avoided and step-by-step worked examples illustrate the processes to follow.

Plain speaking has never held Peter Hargreaves back. In this candid and outspoken book, the multi-millionaire founder of investment company Hargreaves Lansdown tells the story behind its extraordinary success and gives his forthright views on what it takes to be successful as an entrepreneur and as an investor. Starting from his spare bedroom with a single phone and borrowed office equipment, Peter and his business partner Stephen Lansdown set out to build a business that would consciously be different from that of all their competitors.

They have held fast to their unconventional ways ever since, regularly turning the company's strategy and business model upside down in their relentless effort to give their clients the best information, the best prices and the best service. In For A Penny is a must read for anyone who wants to understand how the investment business works, what's wrong with conventional management wisdom and what's right about the true meaning of entrepreneurship.

Unlike other guides it avoids mere theorising. Instead, everything is tackled in light of the realities of business in the 21st century, and through the lens of serious entrepreneurial experience. The rise of regulations, the impact of competition and the growth of globalisation means that start-ups have to be more flexible and robust than ever before in order to prevail. Mindful of this, Neil Lewis provides practical and original advice on: He also brings to bear his experiences on dealing with dividends, shareholders and other advanced aspects of running a start-up.

It is the direct and hard-earned wisdom of an entrepreneur who has seen it all: Every form of life in the world is connected: There is no such thing as total isolation. Many of these connections are plain to see, and it is a commonplace to say we live in a global village. Crucially, though, the various links and relationships have been difficult for classical analysis to understand and predict.

As networks and connectivity are central to the human experience, there has been a long history of trying to understand these linkages and to predict their influences and impacts; but the traditional approaches have yielded unsatisfactory explanations. Many attempts at analysis have centred round ideas of describing the world in terms of free independent agents. But it is agents' 'linkages', both strong and weak, that underpin much of human activity. Whether it is stock market moves, sudden adoption of new technologies, or the unexpected consequences of long chains of events, the inter-connectivity of life appears to defy simple explanation.

In this revealing work the authors draw on multiple sources to uncover the answers to the big questions about group behaviour, connections and the complex relationships that drive our world. The New Rules of Business Leading entrepreneurs reveal their secrets for success. This is the ultimate guide to winning in business. Drawing on the experiences of some of the world's most successful entrepreneurs and corporate executives, it sheds light on the cut and thrust of commercial relationships and provides a candid insight into what it takes to thrive as an entrepreneur.

Themes include the role of failure, luck and risk, people, power, money, greed and ambition. Together, it reveals the essential underlying truths which define business in the twenty-first century. The book contains thoughts, anecdotes and advice from 36 business people drawn from a variety of backgrounds and career paths. Multi-millionaire heads of billion-pound businesses rub shoulders with chief executives of some of the world's biggest blue-chip companies. Also featured are celebrity investors, business TV show contestants, and even those who have fallen foul of the business rules and survived to tell the tale.

It is a must read for anyone wanting to grow a business, become wealthy and powerful, or make a meteoric push up the career ladder. Are you happy with the way you work? Are you engaged, energised in the office?

Harriman House

Or do you sometimes feel that your days are dominated by process and technology? Reimagining business is about waking up to a new environment, based on collaborative and flexible working, on technology that, used correctly, liberates rather than constrains. The future of work must be based on being open, on focusing on results, not process and on empowerment, not hierarchy.

This is his call to reimagine business. Would you like to earn a living following your creative passion and doing what you love every day? This book will show you how. In The Business of Creativity, Michael Jacobsen draws on his rich experience of owning and operating global entertainment businesses to provide the practical guidance that creative start-ups need to get going.

His two key mantras are that each business needs a vision, mission and values, and that the route to success is to observe those who have been successful in your sector and to model their approach. As well as explaining exactly how to do this, he covers the business essentials that all creative entrepreneurs need to consider. But bridging the gap between creativity and commerce can be difficult - some see a conflict between artistic integrity and a profit motive, and how exactly do you take your spare room creative enterprise to the next level?

In this book Jacobsen looks at: There are also numerous case studies from successful creative businesses of all sizes and wisdom from high-profile businesspeople operating in the creative sector. This straight-talking business guide is packed with actionable advice and essential tips to give you everything you need to start and grow your creative business.

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Do you have an idea for a new product which you are convinced will be the 'next big thing'? Have you spotted a gap in the market and found a way to make people's lives easier or better? This is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way.

Discover how to follow in her footsteps and take your product to market with this new guide. Have you always wanted to run your own business but feel nervous about having no support? Perhaps you have great business skills but are having trouble dreaming up a product or service that everyone will want Setting up a franchise or direct selling business means you can be your own boss, be in control of your own profits and still have the safety net of a tried-and-triumphed business formula.

Small-business expert Emma Jones has been foraging through the franchise world to find you the very best opportunities available. The franchises she has chosen all offer great training, ongoing support and a chance to be in control of your business. Plus, Emma has scouted out companies that will offer you sound business models at an affordable price, making them appropriate for any first-time business owner. Emma also shows you what to look out for when you select your franchise business and offers advice and guidance for getting your new business off the ground.

So whether it's editing a local magazine, running food-tasting parties or managing a fleet of couriers, you'll be sure to find an inspiring small business opportunity, and advice to get you on your way, with Brightword's 50 Fantastic Franchises. There are many differences between a good business and a great business, but they aren't beyond a business leader's control.

In From Vision to Exit, Guy Rigby candidly explains how entrepreneurs can develop strategies, plans and tactics to get their businesses to the top. With an easy and engaging style, this book is a definitive and practical guide that covers every business area. From strategy to finance, management to marketing, and business planning to exit, Guy leaves no stone unturned. The result is an authoritative and invaluable tool for entrepreneurs seeking to navigate the minefield of successful growth. Find out everything you wanted to know about how to build a great business but never had the opportunity to ask.

The Bucks Stop Here. Updated edition of the City bestseller, with a brand new epilogue. By most people's standards, Jim Parton was being paid vast sums of money for doing nothing very much in the City. That is until, right in the middle of the recession, he is unceremoniously fired by his ungrateful boss. But this is not mid credit crunch, this is the early s.

This a story from the last crisis, telling how Jim survived the shock of losing his job, the fallout from it, and how, despite all of it, he went on to have a happier life in the end. This is Jim's story of 'before and after'; of Maseratis and designer clothes; of dim people earning disgusting salaries; of fashionable redundancy becoming feared unemployment - and of what really happens when you spend more time with your wife and family.

A tale from the previous crash then, but one offering hope to those in the City right now and to those outside the City providing an insight to what life is like for people who populate the Square Mile. Originally, a shilling was deemed to be the value of a cow in Kent , or a sheep elsewhere. The first coins of the pound sterling with the value of 12d were minted in [4] or [3] and were known as testoons. The testoon was one of the first English coins to bear a real rather than a representative portrait of the monarch on its obverse, and it is for this reason that it obtained its name from an Italian coin known as the testone , or headpiece , which had been introduced in Milan in This debasement meant that coins produced in had one-fifth of the silver content of those minted in , and consequently the value of new testoons fell from 12d to 6d.

This debasement was recognised as a mistake, and during Elizabeth's reign newly minted coins, including the testoon now known as the shilling , had a much higher silver content and regained their pre-debasement value. Shillings were minted during the reign of every British monarch following Edward VI, as well as during the Commonwealth , with a vast number of variations and alterations appearing over the years.

The Royal Mint undertook a massive recoinage programme in , with large quantities of gold and silver coin being minted. Previous issues of silver coinage had been irregular, and the last issue, minted in , did little to alleviate the chronic shortage of silver coinage in general circulation. The Royal Mint debased the silver coinage in from Shillings of both alloys were minted that year. New "silver" coinage was instead minted in cupronickel , an alloy of copper and nickel containing no silver at all.

Beginning with Lord Wrottesley's proposals in the s there were various attempts to decimalise the pound sterling over the next century and a half. The decision to decimalise was announced in , with the pound to be redivided into , rather than , pence. Shillings continued to be legal tender with a value of 5 new pence until Testoons issued during the reign of Henry VII feature a right-facing portrait of the king on the obverse.

Elizabeth I and Mary I shillings are exceptions to this; the former has the denomination printed on the reverse, above the coat of arms, and the latter has no denomination printed at all. Some shillings issued during Mary's reign bear the date of minting, printed above the dual portraits of Mary and Philip.

A slang name for a shilling was a "bob" plural as singular, as in "that cost me two bob".

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The first recorded use was in a case of coining heard at the Old Bailey in , when it was described as cant , "well understood among a certain set of people", but heard only among criminals and their associates. In much of West Africa , white people are called toubabs , which some claim may derive from the possibility that locals, every time encountering a westerner, requested two shillings, or from the colonial practice of paying locals two shillings for running errands. To "take the King's shilling " was to enlist in the army or navy, a phrase dating back to the early 19th century.

To "cut someone off with a shilling", often quoted as "cut off without a shilling" means to disinherit. Although having no basis in British law, some believe that leaving a family member a single shilling in one's will ensured that it could not be challenged in court as an oversight. Shilling of Edward VI , struck between and The Scottish reverse design of a shilling. Retrieved 29 September

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