Ultimate Guide to Pinterest for Business (Ultimate Series)

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Once you've done this, you can start taking advantage of Rich Pins. You may have noticed a pattern when you look on Pinterest.

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Most images are vertical. You need to make sure that your pins are vertical in order to attract the most attention. If your image is smaller, you may find that it is easily missed, thus reducing the amount of people who see your website. For optimal performance, the best images size is x but this is not definitive. I have used longer images and seen a great response to longer images.

Test it out and see what works for you. Not only are the image sizes important, but the actual images themselves matter. If your image is not attractive enough, sadly your image will not be shared, and no one will click through to your website. The ultimate goal is to get people to click on your pin so that they can land on your website. The easiest way to do this is to create an image that people will want to pin.

Here are a variety of images that do well on Pinterest. Notice that you do not necessarily have to have an image to have a pin that stands out. If your headline is snazzy enough, people will want to click through.

Remember earlier on that I mentioned Pinterest being a search engine? Well, we know that search engines can not read images. They need text in order to tell what the content is about. They allow you to tell Pinterest what your image is about so that it can show up in the relevant searches. Remember you are writing for humans, so do not stuff the description with keywords.

Add sentences that make sense to the topic. Adding a Pinterest cover photo for your blog makes it more aesthetically pleasing. Attractive is subjective, but you know your audience. What does your audience like? I am currently using my Pinterest image as the featured image seems to focus in on the middle of the photo. Oh yes, there is so much more you can be doing to make Pinterest work for your business.

Ultimate Guide to Pinterest for Business

This way, when people click the share button for Pinterest, the correct image and description will show up. This means the person sharing does not have to do anything. Social Warfare has a free version and a pro version. Find out more about Social Warfare over at their website. Group boards will help share your content and get it in front of more people.

Group boards are normally owned by one person. Normally, you can contact the board owner to be added to the group board so that you can pin your own content, or you may be invited to join a group board.

There are some smaller group boards with a handful of contributors, and there are quite a few with a few hundred people in each group board. No matter which group board you join, you want to ensure that the boards you join align with your business goals. Are the right type of people going to see your posts?

Are the people seeing your posts likely to click through to your website? Is the group board that you are about to join active? How many times are pins from this board being pinned and repinned? You can find group boards by looking at the profiles of other individuals in your niche or by using the website called pingroupie. There are plenty of tools that make it easier for you to post on Pinterest. The problem with Pinterest is that it can be addictive.

I can spend hours on it so I need something that can post for me so I can be doing other things with my time.

Pin by Ramza Hitti-Pogachar on Books | Pinterest | Pinterest for business, Business and Marketing

There are several social media management tools out there, but I prefer to use something that is specific to Pinterest. The two that I highly recommend are Tailwind and BoardBooster. If you want to find out more about BoardBooster, you can find out more by reading my blog post about how BoardBooster helped me increase my page views. I provide done for you services for entrepreneurs and businesses who want to grow their online business.

You have such informative posts. I have two Pinterest questions I hope you might help me with. It is a regular account.

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When I launch my website which is more news-related — nothing to sell yet I will create a bus Board for it. However, most were not created with sharing in mind, and the image that comes over is horrible. Is it ok to create a new image but keep the original link attached. I would not want it to appear as my material though. Thank you so much for reading my posts.

Can I clarify what you are asking; are you saying you would like to create Pinterest friendly images for posts that were originally created by someone else and put them on your site? Skip to content Skip to primary sidebar Skip to footer Tweet. Next Interact Quiz Maker — The greatest of them all.

I just joined Pinterest recently. Thanks for these great tips.

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