Social representative and insurance of all of the professionals in the domain of culture, communication, and media, Audiens is part of a progressive approach for developing solutions perfectly adapted to the specificities of their professions. Professions have evolved, economic models have changed, and novel methods of creation and production have become necessary.
These sudden transformations indicate that there will be a growing demand for expression and efficiency.
Audiens is at your side in face of these challenges. To give a future to your careers, to secure your professional trajectories, to provide a more permanent and complete social protection. These are our objectives. They translate into an essential closeness with all of the members of this field, a personal relationship and personalised and innovative solutions.
Faithful partner of the Festival workshops, Audiens reconfirms its ambitions of contributing to the artistic influence and the dialogue present between cultures. It is a fact: French fiction, season after season, is adored by the public and has one of the greatest audiences for television. Our audiovisual companies have been given a chance and we need to expand in order to concretise their identities.
At TF1 in particular, alongside a range of popular franchises in the genre of comedy and crime, French fiction has taken on an eventful and societal dimension. An explanation for this new development in French fiction could be that its themes are rooted in life.
They illustrate social issues and denounce it when it is necessary, all the while remaining accessible to the many. All of our channels focus on this need for French creation. NT1 regularly proposes, with success, an exposition of a new form of French fiction. HD1, on the other hand, offers its public a completely different dedication to cinema, series, and fiction. This twofold challenge concerning the quality of the audience must continue to be addressed during every diffusion.
However, it is not the only one we face. This long-standing dialogue between all of the stakeholders must come to a successful end, one which allows for us to finance our creations.
We therefore need to launch ourselves onto the international market. Together, we must become convinced of the fact that national broadcasters have a primary role to play in the exportation of French fictions. It is a service which must be paid to French talents for the ultimate end of financing their creations. We face three challenges for establishing a more powerful French fiction industry: If we allow ourselves to meet these challenges, stakeholders will be able to profit from new financial resources of which the public will be the primary beneficiary.
ARTE is pleased to return to La Rochelle this year for the new edition of the Festival — an event we always enjoy starting off the year with. Once again this year, we hope for the public to share our pleasure in these novel series, television films, and web series. We hope for these original and daring fictions, which span in genre from comedy to drama, and which take on a unique outlook in regards to the world allow the festival-goers and spectators to experience intense human moments.
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