Cashback will be credited as Amazon Pay balance within 10 days. Valid only on your first 2 online payments. Cashback will be credited as Amazon Pay balance within 10 days from purchase. Here's how terms and conditions apply. About the Author Holly Berkley has a stellar record in designing and implementing online marketing programs for large corporations.
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Write a product review. Most helpful customer reviews on Amazon. The book's Table of Contents give a good idea of this book's coverage. Here's a list of chapter titles: It is an easy and entertaining read, that you will find yourself returning to time and again as a reference. I like the way the author used case studies to add interest and humor to the book while providing justification for best practices it recommends. Don't overlook this book because of its low price. It provides complete coverage and serves as an easy to follow "blueprint" for getting the maximum bang for the buck from your online marketing campaign.
This book will not steer you wrong. Brief but very informative.
Straight to the point, the total opposite from many other books that beats around the bushes. This book is a tremendous asset to people starting their own small business! As an overview for the true novice, this book is full of good, basic, up-to-date ideas. However, this book is defintely not for every business with an online presence - and doesn't say that. The author never clearly states that by using the term "small business" throughout the book, she's actually referring specifically to e-tailers and those providing services to consumers.
Thanks for telling us about the problem. Return to Book Page. Large companies have huge budgets for marketing their products and services online. This book teaches small-business operators how to achieve big-business marketing success on a small-business budget!
Write a product review. AmazonGlobal Ship Orders Internationally. This book is a tremendous asset to people starting their own small business! See our Returns Policy. Amazon Music Stream millions of songs.
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Lists with This Book. This book is not yet featured on Listopia. Skimmed the whole thing, but this was so outdated, it's borderline unusable in First Edition checked out from the library and going right back Nov 19, Riley K.
Very informative read on how to do online marketing for small businesses. May 12, Rebecca rated it it was ok. So much information to try and take in, but well laid out and easy to follow. Some really helpful ideas in the first few chapters, the rest is really outdated, as expected, but still useful: Jennifer Tarle rated it really liked it Jun 12, Edvardas rated it really liked it Feb 26, Susan rated it it was ok Jul 03, Trudy rated it it was ok Dec 31, Mindy rated it it was amazing Aug 06, Darren rated it did not like it May 26, Laura K rated it really liked it Nov 02, Ruud rated it liked it Jan 31, Henriette is currently reading it Feb 02, Chrystal Mahan marked it as to-read Apr 05, Diane H marked it as to-read Aug 06, Johan added it Jun 22, Shellie Woods marked it as to-read Jul 16, Megan added it Oct 14, Jean Quaedvlieg added it Jan 16,