Marketing and the Common Good: Essays from Notre Dame on Societal Impact
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Home Contact Us Help Free delivery worldwide. Media Studies Sociology Sociology: Marketing and the Common Good: Essays from Notre Dame on Societal Impact. Description Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.
Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic areas: By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today. The Best Books of Check out the top books of the year on our page Best Books of Product details Format Paperback pages Dimensions x x Looking for beautiful books?
Marketing and the Common Good
Visit our Beautiful Books page and find lovely books for kids, photography lovers and more. Table of contents Part I: A Larger View of Marketing: Marketing's Contributions to Society William L. Wilkie and Elizabeth S.
Societal Aspects of Marketing and Consumption 3. When Marketing is Society John F. The Case for Clarity Joel E. Gaski and Michael J. Social Issues in Marketing Yusaku H. Catholic Social Thought Issues in Marketing 7.
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