The Fourth Shock

What is shock?

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From his early years growing up in a small town in Louisiana through two software startups and a hostile takeover on Wall Street, Fourth Shock author Ron . The Fourth Shock - Kindle edition by Matthew Gauthier, Glen Gauthier, C. Enrique Ortiz. Download it once and read it on your Kindle device, PC, phones or .

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What is Future Shock and what are Its Characteristics?

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Topical and political cartoons from Belfast Telegraph. Ireland Awards Search Go. Indeed, even the way in which funding of projects and ventures is done is changing with the advent of Crowdfunding and Crowdsourcing, which means the power of many is more important than the power of one.

The Fourth Shock

No discussion on the Fourth Industrial Revolution is complete without referring to the AI Artificial Intelligence powered and Big Data driven Algorithmic media and marketing sectors where our Facebook News Feeds, Twitter Feeds, and any online news website contains content that is generated by machine algorithms using these technologies. It is safe to say that our entire way of life and our work styles and our systems are now driven more by technology than by humans. Thus, what we are now going through is the collision of the old and the new that Toffler described in his book.

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In addition, while the imminent arrival of the future is shocking us, it is also the case that many of us are tending to live in the present and for the now instead of preparing for the future. Indeed, as can be seen from the rising debt levels among Millennials and the increase in credit card debt, what we are essentially doing is borrowing in the expectation of future returns which can be unpredictable. This has led to many being under what is known as Present Shock where we turn to our devices as a reality avoidance measure and to momentarily forget ourselves in the seductive glow of our Smartphone screens.

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Another futurist, Douglas Rushkoff has coined the term Present Shock, to describe how all of us are blindsided by the present. While living for the present and for the moment is something that spiritual teachers recommend, the fact remains that in the real world, we need to work and save for the future. Hence, while the future is both exciting and bewildering, we also need to avoid disorientation by methodical planning and rigorous hard work instead of avoiding tough choices by immersing ourselves in the present.